Younify, the free streaming aggregator app from the developer of streaming video recorder PlayOn, plans to add new features such as a smart TV app to make content discovery easier.
Younify TV will begin rolling out in summer 2023 and will be part of the Universal Streaming TV Guide (USG ) is provided. .
To facilitate content discovery and help consumers remember what they were watching and on which platform they found the title, Younify TV has created individual ” It combines the following categories into one app: Watchlist, Continue Watching, Recommended, Trending and Popular, and Raves. See every show on a consumer’s list, across all streaming services, in one unified view. Search has also been simplified, allowing viewers to search for titles from all streaming services within her one box, with results listed along with which services they can be found on.
Users can choose to watch on a single platform or across all platforms, and can link streaming services to their Younify account using their personal information. It also supports playback, with a “Watch Now” button to start watching.
Younify is currently only available as a free mobile app through Google Play and the App Store, but we are planning additional features in the next 6-12 months, including launching the app on connected TV devices. Features in development include the ability to “cast” videos directly from the mobile app to his CTV device, as well as the availability of smart TV versions of the app for Fire TV and Android/Google TV. It also introduces the ability for consumers to manage their watchlists across all streaming services, including adding and removing them, from within Younify.
Specifically, for the first time, consumers will be able to receive platform-agnostic recommendations based on their personal viewing preferences and behavior across streaming services. And soon, the app will incorporate major free ad-supported streaming TV (FAST) channels into its supported services.
“The number of entertainment options has increased exponentially (or perhaps because of this increase). At a time when some of the best TV shows and movies of all time are being produced, finding what you want to watch has never been such a frustrating experience. That’s unusual,” said Tracy Berman, chief operating officer and co-founder of MediaMall Technologies, Younify TV’s parent company. “For those of us who, like us, often struggle too much when scrolling through tile walls, or simply can’t remember which show we’re watching, which episode we’re watching, or even remember. , we created Younify to be a simple and free solution for you to watch on which streaming platforms.”
By that point, users were spending an average of 10 minutes sifting through content to get to what they wanted to watch, according to data from Nielsen’s Gracenote. abandoned. This comes against a backdrop of content growth, with the number of individual titles available for streaming worldwide increasing from more than 1.68 million in 2021 to more than 2.3 million in 2023. Masu.
And Younify doesn’t just have consumer ambitions, it also has B2B ambitions. The company said that through USG technology, Younify TV can become a leading provider of “robust, highly accurate and unbiased aggregated third-party user data, as well as catalog and advertising data in an industry coveted by studios and Hollywood unions.” Ta. Accurate streaming metrics. ” The company hopes to license Younify TV technology to other major USG providers.
“Content discovery remains a huge issue, and not just for consumers, but streaming services that are losing subscribers as viewers move away due to a lack of full understanding of the breadth of content available on each service.” It also creates unnecessary friction for services,” said Jeff Lawrence, CEO and co-founder of MediaMall Technologies, in a statement. “Through Younify, we are confident that we can once again contribute to moving the streaming industry forward in a positive direction for everyone.”
