The in-game advertising landscape is experiencing significant growth due to the digitalization and application of multiple programs. According to Statista, mobile advertising spending is expected to increase to 399.6 billion by 2024.
So let’s take a closer look at the basics of in-app advertising and why it’s important. In-app advertising is a way for app publishers to monetize their apps by allowing advertisers and other demand sources to serve ads in empty ad slots.
What is in-app advertising? Why is it important?
In-app advertising guarantees both engagement and retention rates. When your ads meet the needs of your target users, they’re more likely to stay in your app or click on your ads. In-app ads have a higher click-through rate (CTR) than ads served on the mobile web. In-app advertising also provides a great user experience with a variety of ad formats. Some of the most popular and best-performing ones include native, interstitial, and reward. Among these formats, offer wall ads stand out the most. According to a report by DataDNA, offer wall ads are one of the most popular ads, especially in gaming apps. Offerwall ads are used by 15% of gaming app publishers, making offerwall ads a popular monetization strategy.
Understanding offerwall ads
Let’s take a closer look at what Offerwall means. An Offerwall is an ad unit that acts as a marketplace for advertisers and app users. This is essentially a wall of offers that prompts users to select a task, complete it, and earn a reward for that task. Offer walls occur through things like watching videos, completing levels, answering surveys, playing mini-games within the app, and creating an account. Users who complete these tasks receive additional moves, lives, points, or in-app currency.
Offer walls are very important when trying to get more app traffic. Therefore, the advertiser creates an offer within the set price. Ad intermediation platforms place offers on publishers’ apps. In fact, offer walls are known for appearing in high-traffic locations or when users need them most.
For example, let’s say a user is playing Candy Crush and runs out of moves or lives. The offer wall ad then prompts the user to complete an offer (such as watching a video or taking a survey) to earn extra moves or lives. This encourages users to complete reward offers and use your app longer.
Offer wall ads also help generate more clicks and conversions. It helps app publishers make money by offering alternative and innovative ways to engage with their audience. Offer wall ads help you easily retain users by attracting them with premium features and perks that they wouldn’t normally have access to.
Offer wall ads can earn you anywhere from a penny to several dollars for each completed offer. This will definitely increase as the app’s user base grows. Because users decide when and if they want to access these ads, offer walls are proven to be less intrusive, user-friendly, and more likely to increase conversion rates.
Integrate offerwall ads into your app
Integrating offer wall ads into your app typically requires including a section where users can access a list of offers and tasks provided by the advertiser. There are many offerwall providers on the market, so it’s important for publishers to choose a provider that fits their app’s target audience. It is also important to ensure that Offerwall advertising creates a competitive revenue sharing model.
Publishers should also ensure that offerwall ads are seamlessly integrated into the app’s interface. It’s also helpful to choose offer wall ads that combine high-value, low-effort offers. Additionally, the rewards provided by the offer wall must be attractive enough for users to participate in it and remain in the app.
Finally, publishers should test their offerwall integration to ensure it works well. We also recommend testing your offer wall after integration to optimize performance.
Optimizing offer wall performance
Optimizing offer wall performance is essential to maximizing revenue through in-app advertising. This can be achieved by following these steps:
Target the right audience
Segmenting your app’s user base is important for publishers to understand and target them effectively. By tracking user behavior and preferences, publishers can serve more relevant ads and increase the likelihood of conversion. Determining the location of your users is also important for geo-targeting your ads. Offerwall ads help improve publisher retention by offering location-specific deals.
Select relevant offers:
You should utilize an offer wall to curate a variety of offers, such as discounts and exclusive offers, to ensure that there is something that appeals to users from all backgrounds. By offering trending deals and in-demand perks, you can pique users’ interest and keep them using your app longer. It’s important to ensure that your Offerwall offers are legitimate and provide real value to your users.
Gamification of offer wall ads:
Offer wall ads and their performance can be optimized by gamifying your offers. For example, inserting mini-games within your app when users need coins or rewards will make your ads more engaging and fun for users. You can also introduce milestone-based rewards to stimulate user curiosity and interest. Suppose your gaming app displays an offer wall ad that offers lucrative offers to users who complete a challenging level. This will encourage users to use your app longer.
Instant gratification:
Offerwall Users will stay with your app longer if they are rewarded with rewards and points as soon as they complete their tasks. Therefore, publishers need to ensure that users are rewarded in a timely manner. This can reinforce positive user behavior and encourage users to explore your app further.
Seamless transition between apps and offer walls:
Most users will frown at intrusive ads that block core app content. However, by seamlessly integrating offer walls into your app’s interface and complementing the overall design, you can encourage positive engagement. Offer walls also need to be integrated depending on the situation. For example, if a user uses a fitness app to track her weight, an offer wall ad could offer her a free video exercise tutorial every time the user loses 1 kg of weight. . Or, if the user is using a fantasy adventure game app, the offerwall might upgrade the user’s armor or give them a special weapon as they complete a level.
Optimizing in-app ad monetization with offerwall ads: Best practices
Timeliness of advertising and offers:
As we know, ads become stale if they aren’t served when users are most sensitive. Therefore, serving offer wall ads when users are between levels or pages, or showing ads when users achieve important milestones, will impact user engagement and conversion.
It’s also important to ensure that ads are delivered contextually and non-intrusively. Rewarding users with virtual currency or in-app rewards after they complete a level or milestone will encourage further use of your offer wall.
Fair and attractive compensation
It’s important that your offer wall ads are engaging and provide real value to your users. If the rewards are attractive, users are more likely to engage with your offer wall, resulting in higher conversion rates. For example, a shopping app can encourage users to buy by offering deep discounts, free shipping, and exclusive product deals through Offerwall ads. These attractive rewards are a valuable tool for in-app advertising to maintain user interest.
Balancing user experience and monetization:
Offer wall ads generally have higher engagement rates because users choose to interact with the ad or not. As a result, they have also proven to be a sound monetization strategy. These offerwall ads must provide real value to people and be non-intrusive and non-destructive.
Basically, offerwall ads should also provide a good user experience. Consider the case of a meditation app. Users prefer to place offer walls in unobtrusive ad slots. At the same time, users will also appreciate if these offer walls provide free guided meditation soundtracks to watch videos (a great revenue model). Therefore, it is important to strike the right balance between monetization and user experience.
Understand ad placement:
App publishers need to understand which ad placements are best for delivering offerwall ads. Publishers also need to analyze how users respond to different ad placements and offer offer walls in the most appropriate locations. For example, you might want to place an offer wall within a section of your fitness app that tracks your users’ progress and achievements.
When users see their fitness goals being met, they may be more likely to consider offers on fitness equipment, nutritional supplements, or training apparel.
A/B test offer wall ads:
App publishers should continuously employ A/B testing to check the performance of their offer walls. It’s important to identify the strategy that best suits your app. A/B testing different variations of her will help you understand which designs, rewards, and placements get the most engagement and conversions. For example, a shopping app can run A/B tests to determine whether visually appealing offer wall ads, with simple design layouts, lead to more conversions or special offers.
Special monthly promotions:
App publishers can use Offerwall to create a sense of urgency and excitement by introducing special monthly promotions. Travel apps can take advantage of this during the holiday season by offering offer walls that encourage users to click on hotel discounts, great travel packages, or flight tickets.
The conclusion is
Implementing a comprehensive offer wall strategy is essential to leveling up your in-app advertising game. Offerwall ads allow app publishers to achieve sustainable revenue growth through one monetization strategy.
Publishers should constantly monitor user feedback and adopt a data-driven approach while perfecting their offer wall practices. By implementing these best practices, publishers can speed up and fine-tune their approach to take Offerwall performance to new heights. Don’t hesitate to adopt offer wall ads as an integral part of your app marketing and monetization strategy. Implement these proven tactics and refine your approach.
Arpit Jain is the founder and CEO of GreedyGame and PubScale