Walmart continues to dig deeper into augmented reality.
The retail giant has partnered with Perfect Corp. Artificial Intelligence (AI) and Augmented Reality (AR) Beauty and Fashion Technologies I’m starting a company A virtual makeup experience through the Walmart iOS app. THis experience will allow Walmart customers to virtually try on makeup products across the categories of blush, lip color, eyeshadow and bronzer. Regarding technology, Walmart pointed out that:No customer data is stored.
Virtually try on over 1,400 products from Walmart’s beauty assortment, including brands like Almay, Black Radiance, CoverGirl, elf Cosmetics, Maybelline, NYX Professional Makeup, Revlon, Rimmel, Neutrogena, wet n wild, The Lip Bar and more can. more.
This isn’t the first time Walmart has tackled virtual try-on technology. In 2021, our company will: Acquired G-Kitis a woman-founded, Israeli-based virtual fitting room startup that uses augmented reality to allow shoppers to virtually try on clothes.And last year, Walmart acquired memo miis an AR optical technology company that provides technology to enhance the virtual optical try-on experience.
“As a beauty destination, we are committed to identifying new opportunities to inspire our customers and create a more personalized, seamless and customer-centric shopping experience.” Walmart US Beauty said Division Vice President Clayton Kuiper. We’re so excited that Walmart is launching Beauty His Virtual Try-on, giving customers a more engaging and convenient try-on experience on the Walmart app. ”
The makeup experience is powered by Perfect Corp.’s Face AI solution, which utilizes advanced AI deep learning technology to create hyper-realistic AR-powered makeup filters that customers can digitally try on. Masu.
Alice Chan, CEO and Founder of Perfect Corporation, said: “With hundreds of brands around the world now leveraging Perfect Corporation’s AI/AR virtual try-on solutions, we are excited to make this technology more accessible to the thousands of customers who shop at Walmart Beauty every day. Looking to the future, technology powered by AI and AR will continue to be essential for Walmart and other retailers to engage with customers and create customized shopping experiences for everyone. It will be.”