Walmart announced plans to partner with Unity to bring commerce APIs to games and apps powered by the popular cross-platform game engine and editor. This will allow Walmart to link players directly to real-world storefronts in games built with Unity. This is reportedly a system designed to “allow creators to sell physical items in their RT3D experiences” to monetize their games, especially his Unity-built games. We will open up a new path for you.
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This news was announced after a period of testing by Walmart. This isn’t an entirely new concept, but the partnership with Unity is. Last year, Walmart collaborated with three of his developers to create the following game:
- House Flip – Users can purchase real-life furniture and furnishings found in-game through Walmart’s commerce API.
- Avakin Life – Walmart allows players to purchase real-world representations of in-game apparel features.
- ZEPETO – ZEPETO allows users to purchase an array of brands (apparel, lifestyle items) from Walmart
This new partnership will allow users to shop and order items from Walmart without leaving the game they are playing. How often have you played a game like The Sims and wanted to order furniture directly from the catalog?
Tom Kann, Walmart’s vice president and general manager of Metaverse Commerce, said in a statement:
We have the opportunity to connect the physical and digital realms in a way that only Walmart can, meeting customers and members where they already are with authentic experiences. By exposing Walmart’s Commerce API to the Unity development community, we are enabling developers to offer new mechanisms to further drive user engagement, while also allowing players to interact with physical goods without leaving their game, virtual world, or game. allows you to complete transactions easily and conveniently. App.
The press release notes that Unity (despite recent pricing controversy) boasts over 1.1 million developers and an average of 3.6 billion game and application downloads per month, making it a significant addition to Walmart for expanding its digital horizons. It was emphasized that it gives them profitable reach.
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