walmart has partnered with game development platform Unity to provide developers with the following features: Integrate Walmart’s commerce capabilities into the games and apps you build.
Unity is one of the leading platforms for real-time 3D content development, allowing game and app developers to build and run immersive 2D and 3D content and experiences for phones, tablets, PCs, and consoles. We have a suite of software and AI solutions to help you. Augmented Reality and Virtual Reality Devices.is more than 1.1 million Developers use Unity Editor every month, and the platform averages 3.6 billion Download monthly.
Walmart’s new Unity Software Development Kit (SDK) allows game and app creators to natively integrate Walmart’s Commerce API into their projects. Allow users to purchase physical products directly within games and apps without leaving the virtual environment. This integration allows developers to Affiliate commissions on certain physical purchases Made at Walmart.
“We have an opportunity to connect the physical and digital realms in a way that only Walmart can, where our customers and members are,” said Tom Kang, vice president and general manager of Metaverse Commerce, Walmart’s innovation division. “We can provide an authentic experience.” Save No. 8 to the statement. “By exposing Walmart’s Commerce API to the Unity development community, we are enabling developers to offer new mechanisms to further drive user engagement, while also allowing players to trade physical goods without leaving the game or virtual world. or app.”
This isn’t Walmart’s first foray into what it calls “immersive commerce.” Over the past year, Walmart has been testing commerce integration in a number of online environments, including several built on Unity. house flip Integration into mobile games Geppetto Metaverse environment and releases Avakin Life The app allows players to purchase virtual twins of the latest apparel or receive virtual items for free with the purchase of physical items. Walmart also released his CoreMood Collective, the first virtual clothing line, and debuted a number of brands. roblox experience.
“This announcement paves the way for new innovations in commerce for games and other virtual experiences,” Marc Whitten, President of Create at Unity, said in a statement. “We’re excited to give Unity developers another new revenue source option while keeping players in their games and experiences.”