Walmart’s official Unity Software-Development Kit (SDK) allows creators to natively integrate Walmart’s Commerce API into their projects, allowing players to purchase physical goods within their games and applications without leaving the game. You will be able to do it.
By keeping players in the game, creators can maintain immersion and extend session engagement. Creators can also increase their monetization ability by receiving affiliate commissions from certain physical purchases made by Walmart.
Marc Whitten, President of Create at Unity, said: “This announcement paves the way for new innovations in the commerce of games and other virtual experiences.
Over the past year, Walmart has been testing immersive commerce in the online world and building connections between the virtual and physical worlds.
[See also:Â Walmart and Amazon Investing in Virtual Brand Experiences]
Three of these experiences are built using Unity and integrate the Walmart Commerce API.
- House Flip allows shoppers to renovate, decorate, and sell virtual homes, as well as purchase real-life items for use in the game.
- Avakin Life now allows players to purchase virtual twins of the latest apparel and receive virtual items for free with the purchase of physical items. Walmart also released its first virtual clothing line, CoreMood Collective, into the virtual world.
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At ZEPETO, Walmart launched both the Scoop brand and the virtual first CoreMood Collective brand on this 3D avatar-based social platform by integrating them into the social space in a contextual manner. As the next step in connecting the virtual and real worlds, Walmart and ZEPETO are working to integrate immersive commerce capabilities in select spaces on the platform for future brand integration.