hyderabad: Walmart announced today that its first Indian-made bikes will be available in select U.S. stores in time for the holiday season. His company, Hero Ecotech, one of India’s leading bicycle manufacturers and exporters, has designed a Concord-branded ‘cruiser-style’ bicycle for Walmart, available in both adult sizes for men and women. and is an addition to the company’s growing bicycle offering.
Hero Ecotech Limited is one of the many Indian manufacturers that has built supplier relationships with Walmart, accelerating the company’s goal of tripling merchandise exports from India to $10 billion annually by 2027. Contributing to Walmart recently announced the Walmart Growth Summit, an invite-only event. We offer export-ready suppliers, micro, small and medium enterprises (MSMEs), cross-border trade suppliers and innovative companies the opportunity to propose business. The event will be held in New Delhi from February 13 to 15, 2024.
“At Walmart, our goal is to offer quality products at a price point that is accessible to all customers. Our collaboration with Hero Ecotech supports that goal and supports manufacturing growth and capabilities across India. ,” said Andrea Albright, executive vice president of sourcing at Walmart. “India is well-positioned to support the growing demand for products by Walmart customers and we are excited about our partnership with Hero Ecotech. Further efforts will be made to strengthen resilience.”
India’s rich history as a leading manufacturer of bicycles is exemplified by Hero Ecotech. The Cruiser, which is sold in Walmart stores in the U.S., is made with more than 90 percent of its raw materials sourced from India. The company is one of India’s leading manufacturers of mobility products and has established itself as India’s largest bicycle exporter, shipping to over 80 countries.
“Hero Ecotech is excited to collaborate with Walmart to offer its products to Walmart customers this year,” said Hero Ecotech Chairman Vijay Munjal. Joining Walmart’s bike category, we believe the Concord Cruiser represents the quality of work that our employees and company do. We encourage manufacturers here in India to consider working with Walmart and seek opportunities for direct engagement at the Walmart Growth Summit in February. ”
Walmart’s approach to the Indian market is not new, as the company already exports products across a variety of categories. As part of Walmart’s contribution to the country’s Make in India initiative, the company will help 50,000 MSMEs domestically and globally through Walmart Bridhi, an inclusive growth and training program launched in 2019. The aim is to help MSMEs modernize, scale and adapt. their national and international ambitions;