The collection is representative of how Walmart works with suppliers to embed circularity across product categories, prioritizing quality, durability and sustainability. Karün’s work is part of our broader goal to become a regenerative company, helping to regenerate people and the planet through our operations.
Expansion of high-quality, low-priced product lineup
As a trusted health and wellness destination, we continually expand our eyewear selection to help you look better and live better. Over the past few years, we have launched well-known brands such as DKNY, Columbia, Bebe and Nike Eyewear to meet customer demand for affordable and stylish options.
Bringing Karün to Walmart expands choice and helps customers find more sustainable eyewear options within their budget.
The line includes 18 styles, including classic aviators, as well as round, rectangular and square frames, with prices ranging from $114 to $132. As we expand our selection, we hope to make it available in more vision centers in the future.
Buying glasses is a personal thing, and everyone’s checklist will be a little different. If sustainability and waste reduction are on your list, know that at Walmart we’re helping make more sustainable choices an everyday choice.
1. Am JB, Doshi V, Noble S, Malik A. Consumers value sustainability and are backing it up with their wallets. McKinsey & Company. February 6, 2023. Accessed November 20, 2023.