Diving overview:
- Perfect Corporation, an AR and AI beauty and fashion technology provider, announced a partnership with Walmart on Wednesday. Start a virtual makeup try-on experience on your retailer’s iOS appaccording to a press release.
- The new feature is intended to “enhance the Walmart shopping experience,” according to the release. Users can try out blush, lip color, eyeshadow, and bronzer through the app.
- Customers can use the app to try on more than 1,400 products from an assortment of Walmart brands, including Covergirl, Elf Cosmetics, Maybelline and Revlon.
Dive Insight:
He said the virtual makeup try-on experience is another way Walmart is creating a personalized shopping experience for its customers. Additionally, the release says personalized experiences will become more accessible to customers when they shop at the retailer.
Perfect Corp.’s AI technology is being used to create AR-powered “hyper-realistic” makeup filters that allow customers to digitally try on makeup. The company said the technology does not store customer data.
“As beauty customers turn to retail stores for personalized advice and product recommendations, we are excited to work with Walmart to build an enhanced try-on experience using cutting-edge AI and AR technology. Masu.” Perfect Corporation CEO and Founder Alice Chan said in a statement. “As we look to the future, AI and AR-powered technology will continue to be essential to how Walmart and other retailers engage customers and create customized shopping experiences for everyone. Sho.”
Walmart continues to push AI integration within the company. The retailer recently tested both AI and AR capabilities on its website. Integrations, such as improved search functionality, are being tested or rolled out by Walmart.
Also introduced in partnership with Perfect Corp. Virtual makeup try-on using AR Travel retailer Dufry is available in airport stores and online. Similarly, customers can choose from a variety of virtual SKUs available on the standing device to try out makeup from 15 eligible brands. Additionally, the company is collaborating with luxury wellness brand Elemis. Mobile skin analysis and product recommendation tool Powered by AI. This technology determines your skin concerns and provides product recommendations.