Walmart is getting good results from Company X. said the retailer, America’s single largest employer and largest company by sales. Reuters On Friday, it ended advertising on the platform formerly known as Twitter. The departure comes after owner Elon Musk increased anti-Semitic posts and verbally abused advertisers who fled the company. “We are no longer advertising on X because we have found other platforms that better reach our customers,” a Walmart spokesperson said. Reuters.
Walmart’s exit adds to a growing list of companies pulling advertising from the platform. Apple, Disney, IBM, Comcast, and Warner Bros. Discovery are among the companies that no longer buy ads on X. A group of advertisers said: new york times The suspension is likely to become permanent on Thursday. Lou Pascalis, CEO of marketing consultancy AJL Advisory, told the newspaper: “There is no advertising value to offset the reputational risk of returning to the platform.”
X’s former advertisers had no shortage of reasons to switch. Musk’s latest round of self-harm began when he appeared to endorse and amplify false posts about the Jewish community inciting hatred against white people. Musk responded to a user who spouted the racist “Great Replacements” conspiracy theory, saying their comments reflected “actual truth.”
monitoring group media is important It then released a report showing that ads for big brands were placed next to anti-Semitic content. In response, X sued the organization, accusing it of “willfully and maliciously”. [manufacturing] Advertiser posts on Company X’s social media platforms were juxtaposed with images depicting them alongside fringe content from neo-Nazis and white nationalists. ”
Mr. Musk’s attempts to smooth things over only made things worse. After apologizing for amplifying anti-Semitic content, he new york timesAt a DealBook event, he told advertisers who were leaving the platform to “fuck off.” His company now faces a potential loss of $75 million.
Walmart employs approximately 1.6 million people in the United States. The company had revenues of $611 billion in his 2023 fiscal year.