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AI and automation have left the realm of science fiction and become important tools in today’s marketing field. According to Harvard Business Review, AI has the potential to significantly enhance key marketing capabilities, from understanding consumer preferences to matching them with the right products and services to effectively driving purchases. As a result, the demand for marketing AI and automation skills is skyrocketing. Research from IBM’s Institute for Business Value reveals that executives predict that nearly 40% of their workforce will need retraining within the next three years due to the impact of AI and automation.
Businesses of all sizes are eager to leverage the power of AI and automation to streamline operations and engage with customers more effectively. A recent study by McKinsey predicts that AI could add up to $4.4 trillion in value to the global economy by 2030, with marketing being the main beneficiary.
These technologies are expected to revolutionize the industry, from customer segmentation to ad targeting. But despite the widespread adoption of AI and the rapidly increasing demand for professionals skilled in AI and automation, there is still a need for educational resources to prepare tomorrow’s marketers for today’s digital reality.
educational obstacles
Companies want employees with these skills, and students and employees need access to quality educational resources to learn about these technologies. According to HubSpot, 66% of business owners and executives have already hired at least one employee to implement new AI technology or maximize the usefulness of existing AI processes. Masu.
The rapid adoption of these technologies has outpaced the availability of quality educational programs. Both academia and the professional world are scrambling to catch up, resulting in a talent gap. In a recent study by the Marketing AI Institute on barriers to the adoption of artificial intelligence in marketing, respondents were asked, “Which of the following do you believe are barriers to the adoption of AI in marketing? Please select all that apply. ” was asked. The most prominent barrier cited was the need for more education and training, which 64% of respondents identified as a barrier.
There are many benefits to investing in marketing AI and automation education. First, it helps businesses stay ahead of the curve and stay competitive. Second, it helps students and employees develop the skills they need to succeed in the modern job market. Third, it helps create a more diverse and inclusive workforce in the marketing industry.
Where to learn about marketing AI and automation
If you’re a student or employee interested in learning about marketing AI and automation, there are many resources available to you. Below are some suggestions.
- Online course: There are many online courses that offer marketing AI and automation, including Google Cloud. These courses provide a comprehensive overview of these technologies and help you learn how to use them to improve your marketing campaigns.
- tutorial: There are also many tutorials available online where you can learn specific skills related to marketing AI and automation. For example, IBM offers tutorials on using AI to segment customers, create personalized content, and target ads.
- Bootcamp: Bootcamp is an intensive, short-term program where you can learn the skills you need to start a career in marketing AI and automation. Bootcamps typically cover a wide range of topics, including data science, machine learning, and marketing strategy.
- University and college courses: Several universities and colleges, including Texas Christian University, where I teach, now offer courses in marketing AI and automation. If you are a student, why not consider taking one of these courses?
- In-house training: If you are an employee, you may want to ask your employer if they offer in-house training on marketing AI and automation. Many companies now offer this type of training to their employees.
As AI and automation continue to advance at a breakneck pace, education programs need to keep up. Addressing the current education gap will equip future marketers to respond to a dramatically changing industry, enabling both companies and their staff to not only adapt but excel in the digital age. It will be.
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