As the number of social media users around the world continues to grow (approximately 4.8 billion at the latest report), some popular platforms are falling out of favor. According to the report, users on average use 6 to 7 different platforms each month, spending about 2 hours and 24 minutes per day.
Social media apps are essential to the daily lives of millions of people, but their popularity can quickly decline. Meta’s Threads app, which gained 100 million users in five days, has seen an 80% drop in daily active users since its release in July 2023, according to a report by US-based technology company TRG Datacentres. did. Media apps struggled to stay relevant throughout the year, leading the organization to conduct a study on popular apps that fell out of favor this year.
The survey revealed that people globally preferred to delete Instagram over other social media apps this year. According to the report, Instagram was the platform that users most wanted to delete. In 2023, more than 1 million people worldwide searched for “how to delete an Instagram account” every month. This equates to more than 12,500 searches for her per 100,000 people worldwide.
“Instagram’s selection as the most deleted app of 2023 reflects changing social media preferences,” said Chris Hinkle, Chief Technology Officer at TRG Data Centers. “This is indicative of dynamically changing user priorities and the demand for platforms that are more authentically empathetic and responsive to evolving needs.”
How did they conduct their research?
As reported by Statista.com, the researchers used nine of the most popular social networks around the world. These were applications that could be accessed in multiple countries. They then analyzed how many times he searched for “how to delete (my) account” on average per month over a 12-month period. This was done along with the number of people using each app. The researchers then used the world population to calculate the number of people searching for a particular term each month, per 100,000 people.
According to research, 1,020,000 people tried to delete Instagram in 2023. Snapchat 1,28,500, Twitter 12,300, Telegram 71,700, Facebook 49,000, Tiktok 24,900 and YouTube 12,500. 4,950 for WhatsApp and 2,090 for WeChat.
Instagram, the Meta photo sharing application, has been at the top for many years. However, researchers feel that years of development, an influx of advertising and influencers using it as a space to promote their brands may have deterred users from using the app. Please note that this platform continues to have more than 2 billion users worldwide. Researchers feel that this popular app could be doomed in the future if 1 million people look forward to deleting it every month.
Snapchat, on the other hand, was launched in 2011 and about 130,000 people considered deleting it every month. The platform, popular with Gen Z, has around 750 million users worldwide.
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Date first published: December 23, 2023 10:04 IST