Image credits: tech crunch
Chinese e-commerce company Temu’s app currently attracts more engagement time than Amazon and is Apple’s most downloaded free app in the US in 2023. The Cupertino-based tech giant today released an App Store feature showcasing Apple’s top iPhone apps. It is measured by the number of free and paid app installs per year and represents overall popularity. This year, apps from China-based companies took over positions previously held by US tech giants such as Meta and Google, with Beijing-based ByteDance’s CapCut and TikTok taking third and fifth place respectively. Has entered.
Last year, Meta occupied the 3rd, 4th, and 9th place, respectively, along with WhatsApp, Instagram, and Facebook, but this year it has a slightly different structure in the top 10. Facebook disappeared from the charts, while Meta’s new app Instagram Threads was the third most downloaded app in the US. Instagram and WhatsApp followed in 6th and 9th place, dropping from last year’s ranking.
On the other hand, Google dominated last year’s list with “YouTube,” the second-most popular app after TikTok, as well as “Google Maps” in fifth place, “Google Search” in sixth place, and “Gmail” in seventh place. Was. However, in 2023, the only two Google apps that were in the top 10 by downloads were Google Search at number 7 and YouTube at number 8, both of which had dropped in ranking from last year.
The change in download numbers could indicate that big US tech companies are nearing market saturation point, with many companies already having their apps installed and demand for their apps not as high as in previous years. Not yet. It also points out that there is growing demand for apps from Chinese companies such as ByteDance, which are attracting the attention of young users as well as government surveillance, and concerns over ties with China have led to TikTok Banned from the device. Montana also tried to ban TikTok in the state, but that decision was put on hold by the courts for the time being as TikTok’s lawsuit progresses.
The negative attention TikTok has received this year may be the reason why it has fallen from last year’s number one app to currently number five. But U.S. consumers aren’t rejecting Chinese apps based on their appearance, just because Temu is number one. According to Apptopia data reported by Bloomberg, consumers spend 10 minutes a day on Amazon’s app, compared to 18 minutes on Temu’s app. Younger users spent even more time, averaging 19 minutes per day. Temu attracts users with its in-app games, but the real draw may be its bargain price. In times of economic downturn, that is more attractive.
The only top app on the list that isn’t made by Meta, Google, or a Chinese company is Max (formerly HBO Max), which became the third most downloaded app in the US.
The top list of paid apps represents a different market, with many smaller developers and developers building useful productivity tools, creative apps, and utilities that users are willing to pay for. It has become. Here are the top 10 (in order): Shadowrocket, HotSchedules, Procreate Pocket, The Wonder Weeks, 75 Hard, Autosleep Track Sleep on Watch, Goblin Tools, TonalEnergy Tuner & Metronome, SkyView, and AnkiMobile Flashcards.
Meanwhile, the top free games included some of last year’s winning games, including Roblox, Call of Duty: Mobile, Subway Surfers, and Parking Jam 3D, as well as some new additions. The #1 app on this list is MONOPOLY GO!, followed by Roblox (up from #2 last year), Royal Match, Subway Surfers (down from #2 last year), Gardenscapes, and Call of Duty: Mobile ( (up from 2nd place) followed. 8th place last year), Block Blast!, Makeover Studio: Makeup Games, Parking Jam 3D (same position as last year), and Survivor!.io.
The top paid game in the United States is Minecraft, owned by Microsoft, and others include Heads Up!, Geometry Dash, Bloons TD 6, MONOPOLY, Papa’s Freezeria To Go!, Plague Inc., Red’s First Flight, and Five Nights at Freddy’s (this year ), and Grand Theft Auto: San Andreas.
Apple’s features also include a separate list of the year’s top iPad apps and games (both free and paid), as well as the top Apple Arcade games. The latter offers the only glimpse of Apple’s subscription game store, but is otherwise a black box as it doesn’t feature a Top Charts section like the larger App Store.
Although there is some overlap between these lists, streaming apps stand out more among free iPad apps. This list includes (in order) Max, YouTube, and Netflix in the top three positions, and Disney+, Prime Video, and Peacock in fifth, eighth, and tenth positions, respectively. Popular iPad games also include more kid-friendly titles such as Toca Life: Hospital (No. 5) and Teach Your Monster to Read (No. 7).
The complete set of lists is below.
Popular free iPhone apps
- Temu: Shop like a millionaire
- CapCut – Video Editor
- Max: Stream HBO, TV, and movies
- Threads, Instagram app
- tick tock
- YouTube: watch, listen, stream
- WhatsApp Messenger
- Gmail – Email by Google
Top Paid iPhone Apps
- shadow rocket
- hot schedule
- pro create pocket
- wonder weeks
- 75 hard
- AutoSleep Track your sleep while monitoring
- goblin tools
- TonalEnergy Tuner & Metronome
- sky view
- AnkiMobile flashcards
Popular free iPhone games
- Monopoly go!
- roblox
- royal match
- subway surfers
- gardenscape
- Call of Duty: Mobile
- Block blast!
- Makeover Studio: Makeup Game
- Parking Jam 3D
- survivor!.io
Top paid iPhone games
- Mine Craft
- heads up!
- geometry dash
- Bruins TD 6
- Exclusive
- Papa’s Freezeria to Go!
- PEST LIMITED.
- red’s first flight
- five nights at freddy’s
- grand theft auto san andreas
Popular free iPad apps
- Max: Stream HBO, TV, and movies
- YouTube: watch, listen, stream
- Netflix
- google chrome
- disney plus
- good note 6
- tick tock
- Amazon Prime Video
- Temu: Shop like a millionaire
- Peacock TV: Stream TV and movies
Top paid iPad apps
- leave descendants
- shadow rocket
- nomad sculpt
- for score
- Toca Life: Hospital
- Bluebeam Revu for iPad
- Teach the monster how to read
- AnkiMobile flashcards
- endless paper
- Toon squid
Popular free iPad games
- roblox
- Magic Tiles 3: Piano Game
- subway surfers
- royal match
- Among us!
- Duet Cats: Cute cat game
- stumble guy
- Monopoly go!
- bridge lace
- gardenscape
Top paid iPad games
- Mine Craft
- geometry dash
- Bruins TD 6
- stardew valley
- Exclusive
- five nights at freddy’s
- red’s first flight
- Poppy Playtime Chapter 1
- PEST LIMITED.
- Bang Bang’s Garten 2
Top Apple Arcade Games
- NBA 2K23 Arcade Edition
- Cooking Mama: Cooking!
- Bruins TD 6+
- angry birds reloaded
- sneaky sasquatch
- warped kart racer
- hello kitty island adventure
- Snake Io+
- Fruit Ninja Classic+
- MobilityWare+ Solitaire