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Diving overview:
- In preparation for the holidays, specialty cookware retailer Sur La Table has partnered with Walmart Go Local to offer same-day delivery, according to a Tuesday press release.
- Sur La Table plans to introduce same-day delivery service nationwide by mid-November.
- Shoppers who live approximately 32 miles from a Sur La Table store can receive same-day delivery if they order by 2:30 p.m. local time. Orders received after 2:30 p.m. will be delivered the next day, according to the announcement.
Dive Insight:
Sur La Table is launching delivery service powered by Walmart GoLocal, just in time for the holiday season and expected increase in e-commerce sales. A Deloitte report released in September said holiday online sales could increase by 10.3% to 12.8% over last year, and online sales could reach $278 billion to $284 billion. It is predicted.
“Our customers choose Sur La Table for our quality kitchen products, and we’re happy to delight them with fast shipping using Walmart Go Local for their online orders. This allows our customers to make more, gather more often, and live their best lives through food,” said Rachel Frederick, president and head of e-commerce at Sur La Table, in a statement. mentioned in.
Retailers have a history of improving delivery services ahead of the holidays and leveraging services like DoorDash and Walmart GoLocal to speed up deliveries during the most important season. Curbside pickup services and buy online, pick up in store have also gained traction since the pandemic, with more shoppers seeking contactless options. Already this year, Etsy has guaranteed on-time delivery throughout the season, and major companies like Target are touting same-day delivery services.
Through its partnership with Walmart GoLocal, Sur La Table says it will be able to expand its e-commerce capabilities and improve shopper convenience, reliability and satisfaction.
As more retailers begin using Walmart’s GoLocal delivery service, the company has exceeded its previous goals in terms of delivery locations. Last October, Harshit Patel, vice president and general manager of Walmart Go Local, said the company exceeded its year-end forecast of deliveries from 5,000 retail and business locations, which it reached in its first year. It’s a milestone I didn’t expect.
“Providing convenient and reliable shipping for our customers is the cornerstone of Walmart Go Local’s service,” Eliza Wendel, Walmart Go Local’s senior director and head of sales and business development, said in a statement.
Since launching in 2021, Walmart has been working to expand GoLocal’s reach. In January, the company announced that it would offer its store fulfillment technology, Walmart Commerce Technologies Store Assist, and local delivery service, Walmart GoLocal, to other retailers on Salesforce Commerce Cloud.
In October, former Shipt chief business officer Lina Hurst was named the new vice president of Walmart Go Local. Hurst will lead overall strategic direction, operations and management, and will focus on growing the business and expanding GoLocal’s capabilities to meet retailers’ fulfillment needs.