According to an annual survey by the National Retail Federation and Prosper Insights & Analytics, a record 204 million U.S. consumers traveled during the five-day holiday period from Thanksgiving to Cyber ​​Monday, breaking last year’s record of 1. It was concluded that the number exceeded 96.7 million people. This number exceeded NRF’s initial estimate of 182 million shoppers.
“The five days between Thanksgiving and Cyber ​​Monday are some of the busiest shopping days of the year, and consumers continue to “It reflects the resilience and strength of our economy.”
Consumers used both online and in-store channels throughout the weekend, with 121.4 million people visiting a physical store to make an in-store purchase. This number matches his 122.7 million in 2022. There were a total of 134.2 million online shoppers, up from 130.2 million last year.
Black Friday continues to be the most popular day for in-store shopping, with 76.2 million shoppers visiting physical stores, up from 72.9 million in 2022. About 59 million consumers shopped in stores on the Saturday after Thanksgiving, down from 63.4. Last year it was 1 million. Similar to last year, his 78% of Saturday shoppers shopped on Saturday especially in small businesses.
Continuing the trend that started in 2019, Black Friday has become the most popular day for online shopping. Approximately 90.6 million consumers shopped online on Black Friday, up from 87.2 million in 2022. Meanwhile, about 73 million consumers shopped online on Cyber ​​Monday, down slightly from 77 million last year.
The top destinations for shoppers over the Thanksgiving weekend are online (44%), grocery stores and supermarkets (42%), department stores (40%), clothing and accessories stores (36%), and electronics stores ( 29%).
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