BOSTON, December 6, 2023 — snowblowera leader in customer data collection and analysis, today announced Digital analysis of snow blowers upon snowflake marketplace. Snowplow Digital Analytics is a Snowflake Data Cloud-native app that provides users with an analytics component to accelerate insights for marketing teams and minimize costly development cycles for data teams operating in Snowflake Data Cloud. .
Snowflake Native App Framework (soon to be generally available on AWS and public preview soon on Azure) provides any organization with the building blocks needed to develop apps that can be distributed, operated, and monetized within Snowflake’s platform. Snowplow and Snowflake are working together to use Snowflake’s data cloud to mobilize the world’s data to help our mutual customers inform business decisions and drive innovation.
The companies’ joint solution will enable organizations to build a scalable data foundation for marketing and data teams to build Customer 360 use cases such as customer acquisition, engagement, segmentation, and retention. With just a few clicks on a Snowflake instance, customers not only realize value faster, but also improve the security and governance of their digital analytics workflows.
“Digital analytics is a core competency for all consumer brands,” said Alex Dean, CEO and co-founder of Snowplow. We’re excited to offer it seamlessly through the Snowflake Marketplace.”
Snowplow Digital Analytics gives customers access to rich behavioral insights in real-time in a familiar dashboard. For example, Digital Virgo, one of the world’s leading specialists in mobile payments, has reduced data latency by 90% by integrating Snowplow and Snowflake, standardized reporting across more than 40 countries, and Eliminate data silos. “Prior to Snowplow, we were using Google Analytics 360, but behavioral data wasn’t available in real time with our Snowflake instances or AWS infrastructure. Snowplow opens up a world of possibilities for us.” said Anthony Gianastasio, Head of Analytics at Digital Virgo.
Compared to traditional tools, Snowplow Digital Analytics provides a scalable solution for gathering deeper behavioral insights about the customer journey. The depth and breadth of this solution is made possible by:
- Granular first-party customer data sharing with Snowpipe. Streaming directly to the data cloud.
- A simplified, ready-to-use, unified digital model that aggregates journeys across web and mobile and definitively identifies a single view of the customer in the data cloud.
- Improve governance and compliance controls and address limited customer views and data latency.
- Native to PowerBI, Tableau, preset (superset) turnkey visualization templates, or Snowflake via Streamlit.
“Building Snowflake-native apps has the potential to be transformative for many companies pursuing innovation in media and ad technology,” said Erin Foxworthy, Industry Principal, Agencies and Advertisers at Snowflake. Masu. “As Snowflake continues to make strides in leveraging the world’s data, partners like Snowplow can help teams innovate and optimize their customer data to compete with not only their competitors but also with increasingly difficult challenges. It’s essential to staying ahead of the curve in an increasingly privacy environment.”
There are already over 80 Snowflake native apps available in the Snowflake Marketplace, and over 100 providers are currently developing apps across multiple industries and use cases. Snowplow is one of the leading organizations building on the data cloud. With Snowflake native apps available out-of-the-box, you can easily provide unique insights to your end users and unlock value with just a few clicks in the Snowflake Marketplace. By leveraging Snowflake, Snowplow can generate new revenue streams by distributing apps to his thousands of Snowflake customers without the customers having to move or expose their data. Learn more about Snowflake’s continued innovation and how it enables organizations to distribute and monetize leading apps at scale in the data cloud.
About snowplows
Snowplow enables organizations to generate trusted first-party customer data to enhance marketing and advertising performance. Over 2 million sites and applications use Snowplow to generate and model first-party customer data across digital interfaces, capture descriptive customer journeys, and build actionable first-party behavioral profiles. I am. Intentionally designed for data platforms as a single source of truth. Marketers, data teams, and CDPs can enable their Snowplow data across Customer 360, personalization, and ML use cases. With Snowplow, organizations like Strava, Burberry, and Autotrader can reach, engage, and acquire customers while remaining fully GDPR and CCPA compliant and maintaining an industry-leading data governance regime. I am.
Source: Snowplow