The Wall Street Journal analyzes Gallup research on what consumers think about trends.
CHARLOTTE, N.C. — In recent years, we’ve seen companies taking stances on issues that are gaining national attention. That’s why The Wall Street Journal is looking into how customers view this trend.
It found that 41% of Americans think companies should generally take a stance on current events, which is actually down from 48% last year.
According to the Gallup study, the decline varies by age and ethnicity. Gallup found that most young, Black, and Asian consumers still want brands to speak out on issues that matter to them.
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Additionally, a majority of respondents overall say companies should speak out on two specific issues: climate change and mental health.
Topics people say companies should avoid include religion, access to abortion, political candidates and international conflicts.
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Less than 30% said brands should address these topics.
To summarize the rest of the statistics: an overwhelming majority, nearly 90%, say that businesses have the power to positively impact people’s lives, but only 8% believe they have the ability to do so. is.
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