Sandbox Group, a London-based network of learning businesses, has launched a new educational children’s app in collaboration with IMPS, the global licensor of The Smurfs. Smurfs – educational game.
The new game celebrates the 65th anniversary of the classic cartoon. Now kids can explore Smurf’s village and play his 10 different mini-games that cover different learning areas. Aims to develop creativity, number recognition, hand-eye coordination, memory and attention skills. This app includes activities such as painting, music, puzzles, numbers and counting, mazes, and well-known games such as dominoes and word searches.
The new collection of mini-games was developed by Edujoy, which specializes in developing educational mobile games for children of all ages. The Spain-based company offers over 100 educational games in-house, working with leading children’s brands such as: masha and the bear and Hello Kitty.
The new Smurfs game featuring the famous blue characters is completely free and available on iOS and Android devices in five languages: Spanish, English, French, Italian, and Portuguese.
Shan Eisenberg, Chief Commercial Officer, Sandbox Group, commented: “We’re really proud to have been chosen by the Smurfs to bring learning apps to life with iconic characters that children around the world can enjoy. Sandbox has the educational gaming know-how and in-house expertise to power top IP brands. He has extensive experience leveraging game studios and is excited for the opportunity to contribute to the celebration of such an important milestone.”
Fabienne Gilles, Chief Commercial Officer and Head of Consumer Products at IMPS – The Smurfs, added: “Edutainment has a central place within the Smurfs licensing program. They are powerful characters in communicating with children, and they always do so with unique Smurf fun. We are very proud to launch this new learning and play app with Edujoy and Sandbox Group.”