In the wake of the Japan earthquake, you’ll likely see social media posts asking how you can help and where to click to donate. But donors beware. Be careful not to let your money or personal information fall into the wrong hands.
Scammers always try to scam large-scale events to extort money from people, and this natural disaster is no exception. First, avoid emotional appeals and on-the-spot pressure, and don’t trust anything you see on social media or online.
“Equip yourself with the knowledge that it’s a trustworthy charity,” says Paula Fleming, spokeswoman for the Better Business Bureau in Boston. “Look for the certified charity seal and take the time to research. You can do that.” She added: “You can’t just fall victim to heartbreaking photos on social media platforms.”
How do you verify websites? The Better Business Bureau recommends looking for similarities in names. Please confirm the exact name of the charity to avoid any confusion of identity.
Please check the website carefully. It should include the charity’s mission, programs, goals, and achievements.
It’s best to donate directly to the charity through the website and use a credit card for added security.
And remember, you don’t have to decide to donate right away. Victims need immediate assistance after a disaster and have long-term needs that allow them to make informed decisions within days. Established charities with existing infrastructure can distribute emergency aid more efficiently and effectively. The BBB also recommends donating to charities that meet all 20 criteria for philanthropic accountability. Visit the BBB’s give.org website to access free philanthropic evaluation reports.