new york — Peloton (NASDAQ: PTON), the National Basketball Association (NBA), and the Women’s National Basketball Association (WNBA) today announced a multi-year partnership. peloton Official fitness partner of the NBA and WNBA. The partnership will enable NBA League Pass, the league’s premium live game subscription service, to be streamed across compatible Peloton devices on the fitness platform’s new entertainment hub. The hub will be Peloton’s first service of its kind, launching during his 2023-24 NBA season. Recruitment.
The partnership will see these iconic brands work together to leverage their deep expertise in fitness, lifestyle and sports to create exclusive access, offers and experiences for Peloton members and fans. . As such, Peloton will develop NBA and WNBA-themed classes across the brand’s fitness modalities throughout each league’s respective season. The WNBA and Peloton will collaborate on WNBA-focused initiatives leading up to the league’s 2024 season, which will be announced at a later date.
“Peloton members are fans of the NBA and WNBA, and this collaboration will bring great content and experiences to them and all fans of both leagues,” said Leslie Berland, Peloton’s chief marketing officer. “We have a common goal of inspiring and connecting people through fitness, sports and community, and we’re excited to join forces to do just that.”
“Peloton is the ideal partner to help usher in the launch of NBA Fitness, a new platform that unlocks fan affinity for health and wellness,” said Scott Kaufman, NBA Senior Vice President and Head of Gaming and New Business Ventures. Ross said. “We are excited to leverage Peloton’s leadership in this space by creating co-branded fitness classes with both the NBA and WNBA, bringing original content to the NBA app, and making NBA League Pass available on Peloton devices. I’m looking forward to it.”
NBA League Pass will now be integrated into the new entertainment section of compatible tablets in Peloton’s suite of connected fitness hardware, including the branded Bike/Bike+, allowing fans to stream live and on-demand games for the first time ever It will be. Tread/Tread+ and Row. Peloton members with NBA League Pass subscription packages have access to live and on-demand NBA games and content during their workouts. The NBA League Pass integration will go into effect during the 2023-24 NBA season, and updates on launch timing will be shared across Peloton and NBA social channels in the coming weeks.
In addition, Peloton will introduce custom content through “NBA Fitness,” a new digital content initiative within the NBA app. The ‘NBA Fitness’ initiative leverages the league’s vast network of trainers, coaches and other experts in the health and fitness field to bring premier content to the NBA app covering a wide range of health and fitness topics. To do. This hub includes tips and programs from experts on strength and conditioning, basketball skills, recovery, nutrition, and mental health.
The collaboration builds on the fan-favorite Peloton NBA Finals Full Body Strength and Two for One Cycling classes held in June. Throughout the upcoming NBA season, Peloton will create unique fitness content and co-branded custom programs for Peloton members and NBA fans.
The Las Vegas Aces lead the New York Liberty 2-1 in the 2023 WNBA Finals, followed by Game 4 tonight in New York (8 p.m. ET, ESPN). Kia NBA Tipoff 2023 begins on Tuesday, October 24th with a doubleheader on TNT as the defending NBA champion Denver Nuggets take on the Los Angeles Lakers in a rematch of last season’s Western Conference Finals (7 p.m. ET) 30 minutes) will be held. Phoenix Suns visit Golden State Warriors (10 p.m. ET).
About Peloton
Peloton (NASDAQ: PTON) provides its members with expert instruction and world-class content to create impactful and enjoyable workout experiences for anyone, anywhere, at every stage of their fitness journey. At home, outdoors, on the go, or at the gym, Peloton integrates immersive classes, cutting-edge technology and hardware, and the Peloton app with multiple tiers to personalize your Peloton experience. [with or without equipment]. Founded in 2012 and headquartered in New York City, his Peloton has millions of members in the US, UK, Canada, Germany, Australia, and Austria. For more information, please visit www.onepeloton.com.
About NBA
The National Basketball Association (NBA) is a global sports and media organization with a mission to inspire and connect people everywhere through the power of basketball. Built around five professional sports leagues: the NBA, WNBA, NBA G League, NBA 2K League, and Basketball Africa League, the NBA offers games, programming, and merchandise available in 214 countries and territories and in more than 50 languages. has established a major international presence. Sold in more than 200 countries and territories on all seven continents. NBA rosters at the start of the 2022-23 season will include 120 international players from 41 countries. NBA Digital properties include NBA TV, NBA.com, the NBA App and NBA League Pass. The NBA has built one of the world’s largest social media communities, with 2.1 billion likes and followers worldwide across all league, team and player platforms. NBA Cares, the NBA’s global social responsibility platform, partners with prominent community-based organizations around the world to address important social issues in the areas of education, inclusion, youth and family development, and health and wellness. I’m here.
About the WNBA
The WNBA, which concluded its 27th season on May 19, is a bold, progressive basketball league that represents the power of women. With 12 teams, the W is a unique sports facility that combines competition and entertainment with a commitment to diversity, equity, inclusion and social responsibility. Through world-class athletes, in-game fan experiences, television and digital broadcasts, digital and social content, and community outreach programs, the league celebrates and elevates the game of basketball and the culture around it.
In 2020, the WNBA and Women’s National Basketball Players Association (WNBPA) increased player compensation, enhanced the player experience, and expanded career development opportunities and resources specifically for female professional athletes. Key elements of the deal are supported through the league’s partnership platform, WNBA Changemakers, and include AT&T, the WNBA’s marquee partner and original Changemakers, Deloitte and NIKE, Inc., and later Google, US Bank, and CarMax. has been added. During the 2020 season, the WNBA and WNBPA launched the WNBA Justice Movement, a social justice council with a mission to be a force for needed change and continue the dialogue on race, voting rights, and other important social issues. A group was formed.
