Paris Hilton has teamed up with retail giant Walmart to release an entire kitchen and home line aptly titled “Be An Icon.” And while this budget-friendly partnership may come as a surprise given Hilton’s reputation as a jet-setting heir, the deal was written in the stars, according to Paris herself.
“I’ve been a fan of the brand ever since,” says the socialite-turned-businesswoman. simple life, so I asked, “What is Walmart?” “You’re selling walls there?” Hilton said, according to PEOPLE magazine. “And now to release my own line called ‘Be An Icon’ is just so iconic and so much fun.”
Set to launch online and in Walmart stores on October 25th, the collection includes nonstick cookware, cosmetic mini-fridges, sparkly drinkware, cutlery and more, with prices ranging from $7 to $79. Until now. And so it is. give paris In every sense of the name.
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“This line has made my house so beautiful,” Hilton said. “I love pink and am obsessed with new frying pans, cute coffee mugs, and mini-fridges for skincare and face masks.”
The Be An Icon series is manufactured by Epoca International, LLC. “Working with Paris on the brand she created was a fun collaboration. Paris’s clear vision of what she wanted from the product line and the unique touches she adds to every product make the collection unique to her. ” said CEO Brian Meltzer. of Epoca International, LLC, in a press release earlier this week. “I’m so proud to stand behind someone like Paris Hilton who embodies the essence of female empowerment. Paris inspires people that they can achieve anything they set their minds to. is shown.”
Of course, “That’s Hot” teapots are also available. Although the phrase has long been associated with Paris, it was her older sister Nicky who is said to have first coined the word.
“Actually, my sister was the first one to say it, and I was like, ‘Oh, I like that,’ and I started saying it all the time,” she continued. “But that’s what we’ve been saying since we were little…and when I was doing it, simple life, I thought, “I should register this as a trademark,” so I registered it as a trademark. Since then, that has become my catchphrase. ”
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Megan Schaltegger is a New York-based author. She loves strong coffee, exploring Manhattan’s food scene, and her dog, Murray. She promises not to talk about herself in her third person IRL.