Pixalate, the world’s leading ad fraud protection, privacy, and compliance analytics platform, today announced the October 2023 Made For Advertising (MFA) benchmark report for connected TV (CTV) apps. This report covers advertising trends in MFA CTV apps, including ad spend, invalid traffic (IVT), and ad fraud, the top advertising platforms (SSPs) selling ads in MFA CTV apps, and the most We are benchmarking the MFA CTV apps listed.
MFA CTV apps may feature intrusive advertising techniques, such as autoplay videos or ads that limit access to content, and often have a low ad-to-attention ratio.
To compile this study, Pixalate’s data science team analyzed more than 6 billion programmatic ad impressions across 5,550+ CTV apps across Roku, Amazon Fire TV, Apple TV, Apple tvOS, and Samsung Smart TV platforms in October 2023. was analyzed.
Key stats: Pixalate benchmark report for MFA CTV apps for October 2023
- Estimated $144 million Annual advertising cost Access the CTV MFA app via open programmatic advertising
- 2% of CTV app In programmatic advertising as measured by Pixalate, Flagged as MFA by Pixalate in October 2023
- 58% Estimated CTV MFA app ad spend is spent on apps categorized as: “game”
- 40% Estimated CTV MFA ad spend likely sold by Equativ in October 2023
Report contents
Pixalate’s Made for Advertising (MFA) CTV app benchmark report includes:
- Global regional breakdown of MFA ad spending patterns (North America, EMEA, Latin America, APAC)
- IVT rates for MFA CTV apps (including ad fraud)
- MFA App Store Analytics
- Top MFA CTV app sellers by estimated ad spend
- Top advertising platforms used by MFA CTV apps (supply-side platforms, SSPs)
- MFA CTV app country of registration
- Private and public registration
- Estimated MFA programmatic ad spend by CTV platform
For more updates like this, follow us on Google News martech news