In case you missed it
This month, BizBash editors wrote about a variety of events, including in-person, hybrid, and even fully virtual, that showcase the power of technology. We spoke with Marriott about his new Fortnite-based experience, while Zoom and Sephora gave us a behind-the-scenes look at their recent hybrid events. We’ve also collected some valuable engagement ideas from tech conferences around the country.
Spotlight on:
Macy’s has announced mstylelab, a futuristic platform that fuses the physical and digital worlds of fashion with the help of metaverse platform Journee. Visit macys.com/mstylelab on any device to join the community, create a username, and dive into the Metaverse-powered fashion experience. The platform’s first feature is a vast, surreal representation of New York City showcasing Macy’s newest brand, On 34th. Attendees can personalize their fashion experience and shop featured collections. As users explore the virtual world, they can also unlock personalized digital his items, such as unique T-shirts. (Next time: Mstylelab will include a Macy’s Thanksgiving Parade Metaverse experience.)
“We’re excited to launch mstylelab, the next evolution of our Web3 digital strategy, bringing style inspiration and discovery to the intersection of fashion and technology,” said Dave Torres, Vice President of Interactive Marketing at Macy’s. “We will build a hub for the future.” “As we grow and evolve our mstylelab digital platform and community, new activations and experiences will be brought to life, creating immersive storytelling focused on fashion and style in a fun and shopping environment. .”
Other events to watch this month Technology
How to streamline event payments
Catering and event management platform Tripleseat has introduced PartyPay, a new payment processing platform tailored for event managers in the hospitality industry, with the aim of smoothing transactions and increasing event sales. Enable fast and secure online payments, including instant QR code payments, and consolidate all transaction management in one place. PartyPay comes with an easy-to-use dashboard to monitor your sales and optimize your payment strategy, as well as powerful reporting tools to gain deeper insights into your business. We also prioritize security, are PCI compliant, and offer dedicated customer support to quickly address any concerns.
“Tripleseat PartyPay revolutionizes the way event professionals manage payments,” said Jonathan Morse, CEO of Tripleseat. “This latest His Tripleseat product takes the hassle out of tracking payments and allows event managers to spend more time doing what they do best: creating unforgettable events. You will be able to do it,” their guests. ”
To seamlessly integrate additional speakers into your virtual event
Virtual events company GlobalMeet has launched Centerstage, a new feature that allows you to seamlessly integrate pre-selected guest speakers from a managed “backstage” area. This ensures a smooth transition into the spotlight and any potential issues are resolved before going live. This feature facilitates a more interactive and engaging experience for all attendees by enabling live Q&A, while giving event organizers more control over the flow of their events and reducing risk. It is intended to be kept to a minimum.
“GlobalMeet has prioritized eliminating friction in every aspect of virtual events to deliver the best experience possible, and this new professional services feature will take audience engagement to new heights. ,” said GlobalMeet President Michel Dobnikar. “Audience collaboration and brand awareness are essential to the success of virtual events. Our expert operators will now be able to seamlessly deliver that participation, allowing special guests to provide their input and add to the discussion during live events. You can add context to a topic or simply ask a question and have it answered live.”
About last-minute digital gift options
Evite has introduced the ability to attach electronic gift cards from a variety of popular retailers and restaurants to digital greeting cards at no additional charge. Greeting cards come in a variety of designs, including ones from Disney and Minecraft, and can also be customized with a variety of envelopes and stickers. Customers can choose a gift card value, customize the message, and send the card immediately or schedule it for a later time. Additionally, you have the option to send a common message to your entire guest list from previous events, as well as the ability to add personalized notes for a more personal touch.
To leverage analytics to improve participant engagement
BCD Meetings & Events has introduced a new platform called Engage, designed to enhance interaction and learning for both stakeholders and end users. This all-in-one platform brings together all the tools customers need to communicate, train, motivate, and meet (in-person, hybrid, or virtual) into one engagement ecosystem. The global platform leverages advanced analytics and data-driven insights to inform decision-making and investments while creating customized end-user experiences. The company has partnered with global engagement company Consensus to bring new customizable tools to a wide range of industries.
Charlene Rabideau, BCD M&E Managing Director, NORAM, said: “Engage enables our customers to connect with their audiences in more meaningful and effective ways.”
To help manage independent contractors
Archie is an online platform aimed at revolutionizing the way hospitality, entertainment, and event companies manage and pay independent contractors. It helps individual We meet the industry’s need for specialized solutions for contractors. The company’s prestigious client list includes Soho House, Gerber Group, and The Standard Hotel.
Latest updates, funding and merger news
Event management platform Swoogo and Zoom Events, the professional events division of Zoom, announced new partnerships and upcoming native integrations at IMEX 2023. The partnership aims to power the hybrid event experience by providing a comprehensive solution that event professionals can seamlessly blend together. Human aspect and online event aspect. Scheduled to commercially launch in early 2024, the new product will make it easy to sync event data between the two platforms.
Leap Event Technology celebrated its 10th anniversary in partnership with New York Comic Con, the massive pop culture extravaganza held from October 12th to 15th. The ongoing team-up includes a number of technology and process innovations created in collaboration with event producer ReedPop and designed to improve the attendee experience. These include specialized RFID access control scanning solutions for crowd management, integration of fan verification into the sales process, virtual meet-and-greet components, and more.
GlobalMeet partnered with Hive Streaming to power virtual events by combining secure event solutions with advanced analytics on video performance and audience engagement. This collaboration provides companies with detailed insights into how employees interact with content, enabling them to host high-quality, bandwidth-efficient virtual events, and enabling them to host events of any size. You will be able to refine and optimize your communication strategy.