New York and Bentonville, AR, November 6, 2023 – Walmart and NBCUniversal today announced a new commerce partnership that will allow Bravo fans to “Shop in the moment” on Peacock for the first time. Fans can shop directly from the retailer while watching Bravo’s “Below Deck Mediterranean” Season 8 on Peacock the next day. On select days, customers will be able to browse Walmart products inspired by what crew and guests use, from table settings to galley cookware to the look of yacht life. .
Shoppable episodes will air on Peacock on November 7th, December 5th, and December 12th. When customers find a product they like during an ad break, they can simply press an arrow on their remote to browse an interactive on-screen product carousel and scan a QR code. Easy checkout at Walmart.com.
“Walmart customers find inspiration everywhere and everywhere, including in their favorite TV shows. That’s why we’re always looking for innovative ways to bring that inspiration closer to their buying intent.”Walmart said William White, US Chief Marketing Officer. “We know that some of our customers’ most beloved TV shows are now on Bravo, and by partnering with NBCUniversal we are expanding the scope of shoppable TV shows. , we’re combining our incredible product selection with some of our most talked about content to help our customers buy right away.” Get inspired by your favorite cast members while watching. You can get items. ”
Shoppable episodes are powered by NBCUniversal’s Must ShopTV Ad Innovation and Walmart’s Seamless Web Checkout. Powered by KERV Interactive, Must ShopTV uses AI technology to identify objects in scenes in a show and help viewers find inspiration from the products featured in the content they’re watching. We make it possible for you to purchase the products you earn. So after Chief Stew serves a sit-down dinner using the utensils, viewers are offered a shoppable ad unit where they can purchase similar utensils on Walmart’s site at affordable prices that viewers prefer. You will be able to do it. Additionally, items are paired with Walmart inventory, so viewers only see options that are available for immediate purchase.
The Must ShopTV experience also leverages commerce innovation from NBCUniversal. This includes interactive shoppable engagement ads, shoppable pause ads, and on-platform experiences powered by Brightline that give fans the luxury yachting lifestyle they crave at an affordable price. We will guide fans on how to enter.
“Viewers have long scoured the internet for products similar to those used by their favorite icons and creators on their shows,” said Josh Feldman, global chief marketing officer of advertising and partnerships at NBCUniversal. “I had to walk a difficult path.” “Now, with the power of Must ShopTV and Walmart as a launch partner, Bravo fans can get even closer to the content they love by discovering the brands that are already part of the story.”
NBCUniversal and Walmart are committed to bringing content and commerce closer together, blending the world of entertainment with the ease of social shopping. The partnership announced today demonstrates that commitment.