NBCUniversal We partnered with walmart With our new commerce partnership, bravo Fans can shop during network shows peacock First streaming service.
The partnership begins with an integration into the Bravo reality series. below deck mediterranean styletakes viewers behind the scenes with superyacht crews and guests during charter season.The show is back for that 8th The season begins on Bravo in late September. Now, during select episodes, viewers will be able to purchase Walmart products inspired by moments in the show, including table settings, cooking utensils, and yacht-life fashion.
Shoppable episodes will air on Peacock on November 7th, December 5th, and December 12th. When customers find a product of interest during an ad break, they will be able to press an arrow on their remote control to browse an interactive on-screen product carousel. Click to scan the QR code to check out at Walmart.com.
Shoppable episodes are enabled by NBCUniversal. Must Shop TV The initiative uses KERV Interactive’s AI technology to identify objects in a scene and find similar items available for sale at retail partners, and in some cases NBCU’s own third-party marketplace. So, for example, while Chief She Stew serves a sit-down dinner on the show, viewers who opt in will be “offered” similar tableware options from Walmart’s site. Products are paired with Walmart inventory, so viewers only see options available for purchase.
“For too long, viewers have had to navigate the difficult path of scouring the internet for products similar to those used by their favorite icons and creators on their shows,” said NBCU Advertising and Partnerships. said Josh Feldman, Global Chief Marketing Officer. statement. “Now, with the power of Must ShopTV and Walmart as a launch partner, Bravo fans can get even closer to the content they love by discovering the brands that are already part of the story.”
Leading the charge for Shoppable TV
NBCU and Walmart are both Pioneer of shoppable TVbut this is the first time the two have collaborated on this effort. NBCU’s Must ShopTV first debuted with the Peacock reality series earlier this year love island usaand later appeared in the new season of project runway. Walmart also has ongoing partnerships. Roku This will allow viewers of various programs to use their remotes to purchase products that appear in Walmart ads.
“Walmart customers find inspiration everywhere, including in their favorite TV shows,” William White, chief marketing officer of Walmart US, said in a statement. “That’s why we’re always finding innovative ways to bring you closer to that inspiration and desire to buy. We know that some of our customers’ most beloved TV shows today are on Bravo. By partnering with NBCUniversal to expand the reach of shoppable TV, we combine our incredible selection with the hottest content so customers can be inspired by their favorite cast members while watching. You will be able to purchase the products you earned immediately.”
Must ShopTV is just one of many shoppable TV initiatives underway at the network.At his RICE conference earlier this year, NBCU Senior Vice President of Commerce Partnerships Evan Moore said that NBCU viewers want I shop while watching TV. “They don’t really understand why they can’t do it. This is a potential and exciting opportunity that is just waiting to be exploited.”
At NBCU, these shoppable TV experiences are now primarily done with unscripted content. The reason for this is that “there is a very strong match between dramas and the aspirational lifestyles that people see on reality TV, and the production timelines of these shows make it easy to produce them.” “You can also shop there,” Moore explained. But reality TV is just a starting point. ”Scripted television has tremendous power to create culture and move intent, so we’re really excited to be a part of these areas.” Moore said, adding that live programming like sports is also an area of potential expansion.