According to the latest edition, consumers are actively participating in various digital activities.Mechanism of global digitalization” Report by PYMNTS Intelligence. highlighted a 6.5% increase in daily engagement compared to the previous year, driving growth in the ConnectedEconomy™ Index.
In particular, consumers are showing greater engagement in digital travel activities. According to the report, consumer engagement in this sector has increased by almost 10% year-on-year (YoY), with a notable shift towards using digital platforms and services to plan, book and manage travel-related tasks. Shown.
Among digital travel activities, the largest increase of 27% was observed in the daily use of local transportation apps, with consumers increasingly turning to apps to solve their daily commuting and travel needs. Ta.
Uber‘s latest information incomeFor example, with the introduction of services like Reserve for consumers who are willing to pay more for higher reliability and UberX Share for consumers who want to carpool with other passengers for hours on end. , indicating that the core UberX business grew 20% year over year. discount. The digital ride-hailing giant further pointed out that the total booking value of ride-hailing increased by 31%, with the total booking value increasing by 21% to over $35 billion.
Uber CEO comments on core mobility business Dara Khosrowshahi Buoyed by strong travel trends during the summer, “the quarter was strong across the board in every region and across nearly every product.”
The rise in usage of local transportation apps like Uber can be attributed to several factors. First of all, the increased availability and accessibility of smartphones and mobile internet has made it easier for consumers to access and use these apps on the go, according to the study.
Second, increasing urbanization and congestion in many cities has reduced the efficiency of traditional transportation modes, leading consumers to seek alternatives. Local transportation apps offer real-time information, route planning, and payment options, making them an attractive option for consumers.
The COVID-19 pandemic also played a role in driving a surge in digital travel activity. Travel restrictions and safety concerns have led consumers to turn to digital platforms to explore local destinations, plan their stays, and find alternative transportation options. This shift in consumer behavior has accelerated the adoption of digital travel activities, further driving engagement.
The impact of consumers’ increased involvement in digital travel activities extends beyond convenience and efficiency. As more consumers embrace digital travel activities, it creates opportunities for innovation and growth in the travel industry.
Belgium’s launch of the multimodal app Floya exemplifies this trend. introduced The digital app, launched by the country’s public transport operator STIB in September, consolidates information on all mobility options in Brussels, including buses, metros, electric scooters and shared cars, on one platform and is the most popular digital app in the European country. This will be the first time. This innovation shows how the surge in digital travel engagement is paving the way for major advancements in the industry.
In conclusion, the PYMNTS Intelligence Report highlights increased consumer engagement in digital activities across multiple sectors. For example, the growing reliance on local transportation apps serves as a compelling signal for businesses and industries to recognize the importance of these digital means and pivot their strategies to thrive. To do.