MSNBC wants to get into the live events business and is bringing back some familiar faces to lead its efforts in this area.
MSNBC launches live event brand “MSNBC Live!” Next year will feature a mix of live interviews, panel discussions, forums featuring MSNBC anchors and talent and other events.
The cable news channel is bringing back Luke Russert, who served as a correspondent and anchor at NBC News and MSNBC from 2008 to 2016, as host and creative director for its event brand.
“At these events, MSNBC regulars speak with some of America’s leading thinkers. We advance important conversations, reach some level of understanding, and commit to the ideals of unity and democracy in diversity.” Our hope is that we never forget what makes America great.” Russert said. “We hope people will be better informed and inspired to promote positive action.”
Russert is also the son of the late NBC host Tim Russert. meet the press Luke Russert wrote a book earlier this year titled: Looking for me there: grieving my father and finding myself.
“We see him as someone who will really help lead some of the audience planning, panels, experience planning, on-stage discussions and interviews and create a dynamic overall experience for the audience. ” said senior Rebecca Kutler. Vice President of Content Strategy at MSNBC. “And you know, when he traveled through this country last year, he spoke eloquently about what he saw and heard on his book tour, and I think that experience inspired him to continue working in the countryside. ” It’s about learning from the audience, talking to the audience, interacting with them. ”
MSNBC Live! It includes both intimate experiences and large-scale events and is held in Washington, DC and other markets across the country.
Cutler said that events in Washington, D.C., tend to be smaller and that “thought leaders and newsmakers…a lot of the people you see as guests on MSNBC actually get together and talk about those issues and bring together our “We will provide true information to society.” Engage your audience in a smaller, more intimate setting. ”
The company also describes it as a “large-scale event where audiences can purchase tickets, interact with organizers, come to live podcast recordings and documentary screenings, and learn how Steve Kornacki runs a board of directors.” ” is also being considered, Kutler said. “Viewers come to MSNBC looking for everything we know about him, giving them the opportunity to feel, experience and learn from real life.”
“MSNBC is a trusted source of news and perspectives for millions of viewers and readers, and we look forward to deepening that relationship,” said MSNBC President Rashida Jones. “Having thoughtful, face-to-face conversations about topics that are at the forefront of your audience’s minds is a great opportunity to engage in new ways.”
Live events have become a growing business for media companies, including NBCUniversal, which has turned BravoCon into an annual event with thousands of attendees and dozens of high-profile sponsors.
Similar to BravoCon, MSNBC says it expects the channel’s “most engaged viewers” to become the core audience for MSNBC Live! With the 2024 election at the forefront of our minds, it’s a topic that has plenty of potential for interesting events and conversations for MSNBC viewers.
And MSNBC Live! Its origins can be traced in part to Chris Hayes’ success when he hosted a live recording of his podcast earlier this fall.
“We did a four-city tour this fall with Chris Hayes’ podcast,” Kutler said. “The culminating event was Chris taking the stage with Rachel Maddow in front of 1,300 people in New York City, and it was just a mind-blowing experience. It reminded us of who we want to be and how we want to be together and learn from and learn from our real-life talents.”
She added that live event elements could also be produced, similar to how Hayes and Maddow’s podcast recordings appeared on MSNBC’s straight channels.