At a time when supporting local businesses is more important than ever, the City of Long Beach is taking a big step by introducing the Shop Long Beach app in November. This citywide initiative not only celebrates entrepreneurship, but also aims to provide a lifeline to small business owners struggling with financial issues.
The Shop Long Beach Initiative provides a platform for small business owners to connect with their customers on a deeper level by offering exclusive benefits and incentives.
DW Ferrell is the visionary behind this effort. Ferrell’s mission to serve his community with an app called Localight is deeply rooted in his upbringing. From watching his father open up his spare bedroom to homeless people to helping people in Compton learn technology before the internet, Ferrell has embraced technology. He never wavered in his determination to empower people.
In this episode of the podcast “The Word with Jackie Rae,” Ferrell explains how his unique background and understanding of systemic racism has enabled him to harness the power of technology for good. It explains about.
If you are a small business owner who wants to participate in the Shop Long Beach initiative, or a customer who wants to earn rewards at your local business, download the Locallight app or visit the website here.