Image credits: talk shop live
Live commerce platform TalkShopLive today announced its new Studio app for creators and brands. This brings a suite of management and broadcast tools to your mobile, including the ability to virtually collaborate with four of your girlfriends on live streams, pin comments, and cast simultaneously on Facebook.
TalkShopLive’s new app gives sellers access to the platform’s complete toolset directly from their mobile phone. For example, you can display product details at the bottom of the screen, highlight key products mid-show, track sales during live streaming, and interact with customers in real-time. Access viewership metrics.
The startup also touts its unique multi-embedded POS technology that allows customers to purchase products during live shows without interrupting the viewing experience. A seller can sync products from her existing Shopify store.
Although the company already had an iOS app, the Studio app is considered the company’s first broadcast-quality app. The first Seller app had minimal functionality, but this one features HD quality streaming and a built-in broadcast studio.
Additionally, the new app includes highly requested features that many users may find useful. Now, sellers can hire members of their team as producers to assist them behind the scenes throughout the show. A producer (or moderator) can participate in a live stream without being on-screen and, with the seller’s permission, manage product sales, highlight items, pin his comments live, May perform other duties.
“It brings great progress. [sellers] We’re trying to understand everything that’s going on, and we’re able to be in the moment with the people watching,” Brian Moore, CEO and co-founder of TalkShopLive, said in an interview.
The Studio app also takes advantage of TalkShopLive’s recently released ‘Shoppable Simulcast’ feature. This allows users to simultaneously cast a live stream to her Facebook business page. This is a significant move for Meta since it ended its live shopping feature earlier this month.
“We are the only live shopping platform that lets you view and buy across multiple domains at the same time,” Moore said.
TalkShopLive partners with other social media platforms, Moore said. However, he did not specify which one. In 2022, a report in the Financial Times indicated that TikTok was in talks with TalkShopLive to support a live shopping feature.
“We see social platforms as part of the retail industry,” he added.
The TalkShopLive Studio app is only available on iOS devices. An Android version will also be released in the near future.
TalkShopLive’s new app comes at a time when many American companies are following in China’s footsteps and investing in the live shopping market. For example, X (formerly Twitter) will be hosting a livestream shopping event with Paris Hilton. Pop culture icons are also active on TalkShopLive’s platform.
According to Coresight Research, the US live commerce market is expected to reach $31.7 billion this year. Meanwhile, China is estimated to bring in $647 billion in 2023.
“We believe we are at an exciting inflection point for livestream shopping in North America,” Moore added. “His Studio app on TalkShopLive comes at the perfect time.”
TalkShopLive was launched in 2018 as a live commerce solution for celebrities, influencers, publishers, and brands to sell products through shoppable livestreams. The startup has powered live shows for more than 6,000 sellers, including retail giants Walmart, Target, and Best Buy, as well as many high-profile clients such as Drew Barrymore, Dolly Parton, and Jada Pinkett Smith. I did. Popular content creators using this platform include Jackie Oshry and Chris Olsen. However, anyone can create a TalkShopLive channel for free and earn money from it. The company receives a 10% share.
Recently, TalkShopLive quietly closed a $7 million extension round at a valuation of $81 million. Investors include eBay founder Pierre Omidyar’s fund, Spero Ventures, Progress Partners and TuneIn.
“This increase gives TalkShopLive a clear path to profitability and positions us to meet and exceed our projected 150% year-over-year target,” the company said in a press release. added that it is on track to run about 2,000 live streams this year.