Social media has become an integral part of our daily lives, with approximately 59.9% of the world’s population, or 4.8 billion people, using social media worldwide. However, due to shorter attention spans, people typically spend an average of 2 hours and 24 minutes using a combination of around 6 to 7 social media networks.
However, the amount of time users spend on these social media apps can vary significantly, potentially impacting these big tech companies. For example, in 2018, American media personality Kylie Jenner’s tweet questioning whether anyone was still using Snapchat wiped out about $1 billion from the company’s valuation.
Similarly, Meta released its Threads app in July, aiming to be a “public square for the community” and answer to Twitter’s (then X) conundrums. Meta’s X rival gained early buzz, becoming the only service to reach 100 million users in just five days, but the debut’s dream run was short-lived, with only one day of use by August. It is said that the number of active users has decreased by 80%. To data from TRG data center.
To understand this challenge, US-based TRG Data Centers took a look at nine of the world’s most popular social media networks and looked at the social media networks “(my) ___” in the past 12 months to identify We analyzed how many times the phrase “how to delete your account” was searched. Companies that have lost support from users.
According to TRG Data Center data, Instagram is the most popular social media app to be deleted, with more than 1 million monthly searches for “how to delete (my) Instagram account” in 2023. Yes, this equates to approximately 12,500 searches per year. ,00,000 people worldwide.
The authors of the latest study issued a stern warning against Instagram, saying: “Despite this, the app still boasts 2 billion users worldwide. However, 1 million people delete their accounts every month. If we continue to look for it, the “Instagrammable” bubble may burst and the situation could change within a year. ”
The authors of the latest study issued a stern warning to Instagram, saying: “Despite this, the app still boasts 2 billion users worldwide. However, 1 million people request to delete their accounts every month.” If we continue to do so, an “Instagrammable” bubble will occur.” It could burst within a year, completely changing the landscape. ”
Snapchat, the social media app popular with Gen Z, came in second on the list, with approximately 130,000 people considering deleting their Snapchat account, which equates to approximately 1,600 searches per 100,000 people worldwide.
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