Hearst UK releases new app men’s health uk and women’s health England As part of the enhancement of membership services for both brands.
Through the new app, members will have access to the latest health news, as well as exclusive training plans and health advice from a variety of fitness experts.
The news comes shortly after the appointment of editor-in-chief Claire Sanderson. Sanderson took over both titles earlier this month after serving as sole editor-in-chief. women’s health Since 2018.
Membership business models were developed by magazine publishers such as Hearst to provide consumers with additional benefits beyond standard print or digital subscriptions.
Women’s Health Collective and men’s health teameach magazine’s respective membership plan costs £89.99 per year and includes access to new apps and standard magazine subscriptions, plus additional training plans and workouts, access to a fitness coach and exclusive newsletters. It will be.
“women’s health and men’s health It has led the industry when it comes to attracting health-conscious consumers. To drive this engagement even further, we are constantly looking at different ways to bring the brand to life with new and exciting offers,” said David Robinson, Chief Customer Officer, Hearst UK.
“With our new app and enhanced membership offering, we can build stronger, deeper relationships with existing and new members, while building more opportunities for the future with premium content that people will want to pay for. can do.”