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Not buy
Reports about new subscription-based, ad-free social media products are proliferating. (Looking at you, Facebook.)
These announcements tend to get caught up in trends like the shift to subscriptions and revenue diversification.
But that’s not part of those trends.Social media services that require payment to enter and do not allow targeted advertising should be seen for what they are: as these companies become more firmly established as personalized advertising companies, It says that it has established a position of bloomberg Columnist Max Chavkin.
First, Facebook and Instagram’s pricing in Europe will reportedly change in the coming months by introducing a paid-only option for regular app users who opt out of personalized ads, starting at $15 per month. Equivalent to. In other words, it’s too expensive. That would make it more expensive than many phone plans that include apps.
TikTok and Snapchat are also testing the idea.
Grand reopening
The New York Times is bringing back open auction programmatic to its mobile app. insider I will report it.
The Times scrapped in-app programmatic in 2019 due to its negative impact on user experience. At the time, the Times deprioritized advertising, particularly in minor or less popular formats, in order to focus on subscription revenue. And at the time, mobile open web advertising was guilty of many user experience sins, from highly prevalent mobile app redirect ads to heavy and slow programmatic SDKs and JavaScript that impacted load times.
The Times didn’t stop serving programmatic ads on its site, but the decision to eliminate open auction programmatic ads on its app was a no-brainer.
However, digital advertising will be a more optimistic revenue driver this year. From 2021 to 2022, it decreased compared to the previous year, but has returned to growth.
Mobile technology has advanced. But perhaps the Times was hungry enough to bring back in-app programmatic as ad revenue is rising again.
Not shipped
The Ship of Theseus is a Greek thought experiment about whether something replaced over time maintains its identity. But does that apply to replacing all the boards?
that’s the starting point blog post Robin Berjon, director of governance and standards at open source research firm Protocol Labs, is a former vice president of data governance at The New York Times and currently serves on the board of W3C.
However, Berjon does not paint a positive picture for the Web, nor does he seem optimistic about a breakthrough from the W3C.
There are viable ideas for improving the web, but none that will “break the web out of the rut of incrementalism and stagnant vision it’s stuck in.”
Greek philosophers pondered the question of who owned the ship of Theseus. Web constructors now have to deal with the consequences.
“If you don’t replace each board one by one as they rot, eventually the whole thing will rot, and you’ll definitely never have the same ship again. Or for that matter, no ship will ever exist.” he says. “It won’t be long until the web disappears.”
But wait, there’s more!
How Near Intelligence repackages Bidstream data to track individuals, violating ad tech and data broker terms of service, but at least in the US, against the law. [WSJ]
Shopify hopes to attract creators, a “new generation of entrepreneurs.” [Adweek]
The New York Times has filed a motion seeking discovery in Google’s federal antitrust case. [The Verge]
Brands are handing out more free samples at Walmart as online advertising becomes less appealing. [Bloomberg]
You have been hired!
Innovid names Anthony Carini as CFO. [release]