On World Ecolabel Day, the European Commission announced that the EU ecolabel (the official voluntary ecolabel of the European Union) is thriving in large numbers, with around 90,000 certified goods and services in 25 different product groups available on the EU market. released new statistics showing that. . Flowers with the iconic EU ecolabel are at the heart of a wide range of products and services, and the list continues to grow. Take for example tourist accommodation, which is a major licensed product group. In the past six months, 76 new EU ecolabel licenses have been awarded (an increase of 15%), increasing the total number of EU ecolabeled tourist accommodations to 620.
Looking at other product categories, more than 35,000 paints and varnishes, 20,000 paper products, around 12,000 detergents, more than 9,000 textile products, more than 2,000 furniture products, 750 cosmetics and 200 indoor products carry the EU ecolabel. It is attached. Cleaning service. All these and other up-to-date facts and figures are available on the EU Ecolabel website.
Furthermore, the newly released Flash Eurobarometer 535 shows that public awareness and trust in the EU ecolabel is increasing. Based on responses from more than 25,000 citizens of her 27 EU countries, the survey finds:
- 38% of EU citizens recognize the EU ecolabel logo, an increase of 11 points since 2017.
- 73% of people say that a product’s environmental impact is “very important” or “quite important” when making purchasing decisions. 38% of people say they “sometimes” or “sometimes” or “sometimes” consider products with an EU ecolabel. They report that they purchase them “frequently.”
- 60% report purchasing a product specifically because it has a lower environmental impact.
- 56% believe the EU ecolabel guarantees environmental excellence
- 69% believe all products meet strict environmental standards.
The report also highlights consumer preferences when purchasing eco-labeled products. The most frequently purchased EU ecolabeled products and services include detergents (23%), paper (23%), absorbent hygiene products (22%), and cosmetic products (21%). %). People usually buy these eco-labeled products in supermarkets (66%), bioshops (24%) or online (24%).
World Ecolabel Day not only celebrates reliable ecolabels in different countries, but also encourages consumers and market actors who choose and promote ecolabeled products and services to play an important role in the transition to a green, clean, circular economy. It’s a reminder that you’re fulfilling your mission.
background
Today, it is difficult for consumers to understand the many labels regarding the environmental performance of products (both goods and services) and companies. In addition to the EU ecolabel, with the proposed new law on green claims, the EU is taking steps to combat greenwashing and protect consumers and the environment. Ensuring that environmental labels and claims are trustworthy helps consumers make better-informed purchasing decisions. It also increases the competitiveness of companies that strive to make their products and activities more environmentally sustainable.
For more information
eurobarometer survey
EU ecolabel website