Chewy The company said its investment in veterinary clinics has helped it attract new customers.
The online pet supplies retailer released its quarterly Revenue The company said on Wednesday that its second-quarter net sales rose nearly 3% to $2.86 billion.
CEO Sumit Singh The company told analysts on its earnings call that two veterinary clinics that opened this quarter were contributing to sales growth.
“With each week and month of clinic operations, we steadily collected data. Outside Our first paper was Chewy Veterinary Care“While it's still early days, the leading indicators are promising. First, Chewy Vet Care is functioning as a customer acquisition funnel, with the percentage of new customers acquired through our clinics exceeding our expectations. Expectations.”
Additionally, collaboration with clinics has accelerated the company's net sales per active customer metric, driven by spending on veterinary services and “strong cross-category shopping behavior,” Singh said.
He said many customers are “deepening their involvement in the Chewy ecosystem” by purchasing or ordering food from the company's pharmacies for the first time. Also looking There was a “very positive” impact on website visits following clinic appointments.
“Chewy is in a very strong early stage. Pets Parental Interest in Chewy Vet Care Mita Malhotra“Through our research, we found that customers view opening a veterinary clinic as a natural extension of the services we have to offer,” the Chewy Health president told PYMNTS earlier this year. of What do you expect from Chewy?”
Singh said last year that changing consumer behavior presented an opportunity for Chewy to establish itself as a leader in the online market. Pet Supplies Across the world, pet owners are increasingly prioritizing consumables and health products over traditional hard goods.
Chewy executives on Wednesday also spoke about the company's efforts to boost customer engagement through its mobile app, with Singh saying on the call that there are some early signs that efforts to redesign the app are paying off.
“The number of unique customers ordering through our app increased by approximately 13% year-over-year, and overall mobile app orders increased by approximately 15% year-over-year,” he said. both When customers download and use the Chewy app, we see more units per order and improved customer retention.”