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Theatrical exhibitions or performances that take place in public places without the aid of paying audiences are called street theatre. In India, the evolution from proscenium theatre to street theatre took place as a way to emancipate the working class and intensify their rebellion against the existing powers that be. But why on the streets?The origins of street theatreDuring the British colonial period in the late 19th and early 20th centuries, street theatre was a major means of social and political protest in India, due in large part to the influence of European theatre and the rise of the nationalist…
How can you demonstrate ROI through engagement metrics when you're giving your audience exactly what they want? do not Want to get involved?It’s no wonder that over two-thirds of social marketers report being concerned about the ROI of their social activity. Achieving ROI is difficult when brands measure success in inconsistent ways.Brands cling to engagement to show ROIWhat metrics does your organization most often use to demonstrate the return on investment of its social activities?Responses to the question, “Which metrics does your organization most commonly use to demonstrate return on investment from social activity?”: engagement 69%, impressions/views 51%, followers 49%,…
The GistBrand trust enhancement. Effective CSR activities deepen consumer trust and loyalty, fostering long-term relationships.Consumer values alignment. Brands focusing on sustainability and ethical practices attract conscientious consumers, enhancing market competitiveness.Challenges of authenticity. Authenticity in social initiatives is crucial; inauthentic attempts can significantly damage customer trust and brand reputation.Using social initiatives to build trusted customer relationships is a strategic approach that leverages Corporate Social Responsibility (CSR) and sustainability efforts to build deeper connections with customers. This strategy recognizes that today’s consumers are not just interested in products or services but also in the values and impact of the companies they choose…
President Joe Biden signed a $95 billion foreign aid bill on April 24, 2024, beginning a nine-month grace period for TikTok's China-based parent company, ByteDance, to sell the app. The president can extend the deadline by three months, and TikTok has signaled it plans to challenge the bill in court. If the law passes and the company fails to sell its app, TikTok will be blocked from all app stores and web hosting services in the U.S. This will affect TikTok's more than 170 million U.S. users, including 62% of Americans between the ages of 18 and 29. It will…
Georgia law restricts minors' use of social media One of the latest bills signed into law by Georgia Governor Brian Kemp will require minors to get parental permission before creating social media accounts. Atlanta – Georgia Governor Brian Kemp has signed a series of bills into law regulating how children in the state use social media and the internet. Governor Kemp signed Senate Bill 351 on Tuesday, requiring children under the age of 16 to get explicit parental permission to create social media accounts. Companies will be required to verify users' ages by July 1, 2025. Officials say the primary…
Advancing Transformational Governance with the United Nations Global Compact Thomson Reuters has been a proud member of the United Nations Global Compact (UNGC) working group on Sustainable Development Goal (SDG) 16 – Peace, Justice, and Strong Institutions – since 2019. SDG 16 is dedicated to the promotion of peaceful and inclusive societies for sustainable development, the provision of justice for all, and the building of effective, accountable, and inclusive institutions at all levels. It is also the foundation and key to upholding the Ten Principles of the United Nations Global Compact – across human rights, labor, environment, and anti-corruption -…
Data privacy is important because users leave digital footprints on a daily basis, but using social media can put your personal data at risk without you knowing it. With scandals and data leaks hitting the news every day, privacy concerns are at the forefront. Starting in late 2022, US state and federal government agencies have banned their employees from using TikTok on government-owned devices due to data privacy concerns. As TikTok is owned by the Chinese company ByteDance, some lawmakers feel that the Chinese government could use TikTok to obtain sensitive US government information through these devices. Data transfers between…
Are you tired of seeing political ads on social media? You'll probably see more of them as the November 2024 election approaches. Instagram and Threads will no longer recommend political posts, while Instagram X has reinstated political ads in 2023 after banning them four years ago. Thankfully, there are ways to stop these types of ads from appearing in your feed.You can turn off political ads on Facebook, Instagram, and X (formerly Twitter) by either blocking them when you see them, or by blocking them through your account's ad settings. Here's how to do it:Disable political ads on FacebookFacebook allows…
Meta CEO Mark Zuckerberg has spent months spreading artificial intelligence across the company’s services, allowing billions of people to chat on everything from Facebook to VR-equipped goggles. It has boasted plans to enable the use of bots.That vision is becoming a reality. Zuckerberg announced Thursday that the company is integrating the latest version of its conversational chatbot, Meta AI, across its social media apps, allowing the tool to generate images and answer questions from users.The company also introduced Llama 3, the latest version of its large-scale language model. This is a move that puts Meta’s AI tools in direct competition…
On April 9, 2024, this report was posted online as an MMWR Early Release.Summary What is already known about this topic? Approximately 40,000 U.S. women die from breast cancer each year. Mammography is recommended to screen for breast cancer and reduce breast cancer mortality. Adverse social determinants of health (SDOH) and health-related social needs (HRSNs) can be barriers to receiving mammograms. What is added by this report? Mammography use decreased with increasing adverse SDOH and HRSNs experienced. Social isolation, life dissatisfaction, and cost as a barrier to health care access were strongly associated with decreased mammography use. What are the…