A post on the Apple Developer website (via 9to5Mac) reveals that a new “Conditional Pricing” feature will be available in the App Store. Subscriptions derives its name from the fact that customers receive discounts on their subscriptions provided they have an active subscription to another publication. This discount will continue to be offered monthly as long as the customer subscribes to both publications.
Here’s what Apple told developers on its website: “Conditional pricing for subscriptions in the App Store — a new feature that helps you attract and retain subscribers — gives customers discounted subscription prices as long as they are actively subscribed to another subscription. You can offer Subscriptions, which can be used for subscriptions from one developer or two different developers. We are currently piloting this feature and will be adding more developers in the coming months. We plan to have them participate.”
Apple also says developers should start planning how to incorporate conditional pricing into their App Store pricing strategies. Using a link on the website, developers can sign up to receive a notification in January when he will receive a notification from Apple informing developers of details regarding “Conditional Pricing.”
In 2024, Apple will allow developers to offer conditional pricing on App Store subscriptions
When explaining exactly what “conditional pricing” is, Apple writes: “For example, you could offer Ocean Journal premium subscribers the opportunity to subscribe to Mountain Climber for a discounted price of $4.99 per month instead of the usual $5.99 per month. available at a price.”
In Apple’s letter to developers, the tech giant explains how customers can find publications on the App Store that offer “contingent pricing.” According to Apple, customers can find discounted prices on his App Store listings in publications, off-platform marketing channels, and planned placements on the App Store.
Apple says it will give developers control over the implementation of “contingent pricing” by providing customers with a “seamless redemption and purchase experience” based on developer-provided conditional pricing offers. There is.
Apparently, “contingent pricing” won’t be available to App Store customers until sometime next year.
Source link