Apple just launched a new “Contingent Pricing” pilot program that allows developers to offer discounted subscriptions to users who are already subscribed to another app.
This feature can be used for subscriptions from one developer or two different developers, so developers can team up to bundle subscriptions into their apps or pull subscriptions away from other developers. You can also use it for
This program, originally discovered by 9to5Mac, has some pitfalls for users. To receive the discounted price, you must maintain an active subscription to the first app that made you eligible to continue your app # subscription. 2 at a discounted price. If you cancel your first subscription, you will now be required to pay the full price of your new subscription.
App Store sales are unlikely to appear yet. Apple said it plans to bring developers on board “in the coming months,” encouraging them to start planning for the feature now and sign up to be notified in January as more details become available. There is.
Apple says the App Store currently has 1.8 million apps and will generate $1.1 trillion in developer charges and revenue in 2022. But the company (along with Google and its Play Store) has recently faced pushback from some big-name app makers over its fee structure, which can amount to as much as 30% of in-app revenue. For example, Apple’s long-running battle with Spotify could result in an antitrust ruling and hefty fines from European regulators next year, Bloomberg reports.