Apple said it has begun piloting a new App Store feature called “Conditional Pricing” that helps developers attract customers with cheaper subscriptions based on other purchases. Conditional pricing models allow developers to offer discounts to customers who already have subscriptions to other services, whether it’s their own apps or those of participating partners. It will start with a select group of participants and then roll out to more developers “in the coming months.”
“Conditional pricing for subscriptions in the App Store is a new feature that helps attract and retain subscribers, offering discounted subscription pricing as long as a customer is actively subscribed to another subscription. ”, Apple wrote in the article. Apple’s developer website. Per “One developer or he can be used for subscriptions from two different developers.” 9to5 macApple further explained that these bundled discounts will be visible to customers both in the App Store and in “off-platform marketing channels,” making it easier to discover and redeem them.
This comes at a time when Apple’s App Store practices and how it handles in-app purchases are under continued scrutiny, with the issue culminating in a dispute between Apple and Fortnite owner Epic Games. reached. Just this fall, Apple asked the Supreme Court to overturn an earlier ruling that required developers to avoid 30% transaction fees by supporting external payment systems. But it’s still trying to figure out how to get back into the developer’s good graces. The company says it will announce more information about the new program next month.
Correction, December 17, 2023, 3:30pm ET: This article originally stated that conditional pricing allows developers to offer cheaper plans than their competitors. In reality, it only works between participants. We apologize for the error.