Apple has announced a new “Conditional Pricing” feature for App Store subscriptions. The company says this gives developers new ways to “attract and retain subscribers” by offering “discounted subscription prices as long as they are actively subscribed to another subscription.” It is said that it will be done.
In a post on the Apple Developer website, Apple explains:
Conditional Pricing for App Store Subscriptions – a new feature that helps you attract and retain subscribers – offers customers a discounted subscription price as long as they are actively subscribed to another subscription can
One of the more interesting things about this new conditional pricing feature is that it can be used for subscriptions from one developer or two different developers. For example, Apple explains that if a developer is actively subscribed to another developer’s subscription, they can encourage new users to join by offering them a discounted rate.
Contingent pricing can be used for subscriptions from one developer or two different developers. For example, you can offer a premium subscriber to Ocean Journal the opportunity to subscribe to Mountain Climber at a discounted price of his $4.99 per month instead of the usual $5.99 per month. Customers pay discounted prices for as long as they remain Ocean Journal subscribers.
Customers can find these price discounts in-app, off-platform marketing channels, and planned placements in the App Store. Apple will help you manage your deployment and provide your customers with a seamless redemption and purchase experience based on the conditional pricing offers you provide.
Apple says the new feature is currently in testing, and developers can sign up to be notified when more details become available in January.
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