A cross-industry coalition of companies, including Amazon, is uniting to: While ensuring the credibility of online reviews, Walmart is committed to a more responsible approach to AI.
Amazon joins Booking.com, Expedia Group, Glassdoor, Tripadvisor, and Trustpilot to launch the United Nations Coalition for Trusted Reviews. The coalition aims to define best practices for detecting fraudulent entries and protect consumers’ access to trusted information from reviews hosted on websites. The brand’s respective website.
Research conducted by fake spot In 2020, we found that 30.9% of online customer reviews were classified as fraudulent, demonstrating the urgent need to crack down on and protect against these practices.
The coalition was born at the first Fake Review Conference held in San Francisco in October 2022. During the conference, participants gained insights from experts from government, academia, and various industries who shared common pitfalls related to fake reviews and touched on possible mitigation strategies. From these discussions, the Coalition for Trustworthy Reviews was born.
Coalition members will work together on key areas such as industry collaboration, defining standards for fake reviews, sharing best practices when hosting online reviews, and exchanging information about fraudulent activity by groups selling fake reviews.
Amazon fights scammers
Amazon started sharing reviews on its site in 1995, but imposters have plagued the company over the years. In June 2023, Amazon announced new enforcement actions against users who generate fake reviews in the so-called “fake review broker” industry, which solicits shoppers to write fake reviews in exchange for free products, money, or other incentives. filed a lawsuit.
in 2022, The company took legal action against the administrators of more than 10,000 Facebook groups, saying they were responsible for generating fake reviews. The problem lies not only in providing incorrect information, but also in unfairly boosting a seller’s profile through too many positive reviews.
“Customer reviews are an important part of the shopping experience, and the goal of this coalition is to ensure that all reviews reflect the real experience of our customers.” These fraudsters are global in scale.”Increased collaboration and sharing across the industry, including information about fraudsters’ methods and how they work, will help combat fraudulent review activity. We can more effectively stop other bad actors from trying to take advantage of our systems, and provide more protection. consumer. ” – Dharmesh Mehta, Vice President of Worldwide Reseller Services at Amazon.
Last month, Amazon launched the service AI-generated customer reviews Highlights are designed, in part, to crack down on these fake reviews. The company also uses both machine learning and human moderators to ensure that reviews are genuine.
With these latest technological developments, Amazon leverages machine learning modules to analyze thousands of data points and identify risks, including sign-in activity, review history, relationships with other accounts, and other signs of suspicious behavior. It states that the signal can be detected. Amazon also employs expert investigators who use state-of-the-art fraud detection tools to analyze and stop fake reviews on the site.
Coalition for Trusted Reviews
The coalition says its efforts will focus on:
- Industry collaboration: Create industry-wide standards and definitions for identifying fake reviews and other content moderation terms and metrics.
- Sharing best practices: Establish guidelines for hosting online reviews, share modern content moderation methods, and improve fake review detection processes.
- Sharing information: Share insights about fraud and other unethical practices.
- Defense: We work with academics and policymakers to highlight the value of authentic review content for consumers, while also supporting industry efforts to prevent the publication of fake reviews.
Members of the coalition will meet again at the next Fake Reviews Conference, hosted by Amazon, in Brussels in December.
