NEW YORK, Oct 10 (Reuters) – Amazon (AMZN.O), Walmart (WMT.N), Target (TGT.N) and other big retailers will launch sales in the United States on Monday and Tuesday, with limited They offered discounts higher than normal on products. His six weeks before Black Friday, one of the biggest shopping days of the year.
Merchandise sales from November to January are expected to increase 3.5% to 4.6%, reaching $1.54 trillion to $1.56 trillion, according to Deloitte.
In recent years, retailers such as Amazon and Walmart have sought to generate revenue and spread demand by holding holiday shopping events online in early October.
On Prime Big Deal Day, which began Tuesday, Amazon encouraged shoppers to sign up for pop-up sales and deals on limited-quantity products such as air fryers, sparkling water makers and men’s watches.
Neil Saunders, managing director at GlobalData, said retailers’ use of flash sales and invite-only sales encouraged shoppers to line up outside stores to make impulse purchases on Black Friday 2018. This is an attempt to recreate the momentum seen in the “Door Buster Sale.” Years before that.
Inflation remains a top concern for holiday shoppers, with some looking for gift deals, according to research from KPMG.
Matt Kramer, national sector leader for consumer and retail at KPMG, said shoppers were being “smart” to research further discounts and coupons before making a purchase.
Some bargain-hunting shoppers are skipping October shopping events and waiting until Black Friday, the day after U.S. Thanksgiving, or Cyber Monday, the Monday after Thanksgiving, to purchase big-ticket items like tablets, laptops, and TVs. Some people may be waiting.
Walmart, which unveiled discounts for its four-day holiday kickoff event at noon Monday, joins Amazon and Target in offering deals on Dyson vacuum cleaners, HP (HPE.N) laptops and Apple (AAPL.O) products. Posted.
Target launched a seven-day sale in the first week of October, hoping shoppers would pick up discounts on Lego toy sets, Apple Watches and home goods. The Target Circle event started nearly a week earlier than the October 2022 sales event.
Ariana McLimore reports from New York.Editing: Jamie Freed
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