Beijing, December 4, 2023 /PRNewswire/ — With the roar of huge engines, a giant People’s Liberation Army Air Force fighter jet soars above a field, scaring away foreign aircraft during a combat patrol. For the visually impaired generation,Za Shen Ke20-somethings, the viewing experience of the Chinese film Born to Fly (2023) is unique, as it has been specially converted into an accessible version with comprehensive audio descriptions for visually impaired audiences. It is different from
“What a thrilling movie!” exclaimed Mr. Shen, deeply moved by the patriotic film that revolves around the birth of the J-20. Chinese A state-of-the-art domestically produced fighter aircraft.
A narrator’s voice that translates the action on screen into vivid descriptions has helped thousands of visually impaired people. China From TV series to movies, you can access a wide range of cultural productions from this country.
From its first film Pegasus (2019) to the film Be Somebody (2021) and its follow-up Born to Fly, Shanghai PMF Pictures has made it possible for visually impaired audiences to sit in theaters. We have created accessible versions of all works so that people can enjoy them.” The company’s CEO told the Global Times.
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The company later partnered with Chinese Streaming sites like Youku will create accessible versions online “so that people who don’t have access to a movie theater can still enjoy the movie.”
“It’s expensive to produce, but it’s worth it because it’s meaningful,” she says.
December 3rd On this day to commemorate the 32nd International Day of Persons with Disabilities (IDPD), this year’s theme is “Action for, with and for persons with disabilities, united to save and achieve the Sustainable Development Goals by persons with disabilities.” “was. According to statistics, there are about 17 million visually impaired people in China.
With the rapid development of the country, their spiritual and cultural needs are increasingly valued by society as a whole. Increasingly accessible facilities such as accessible cinemas, streaming apps and bookstores are building bridges to share our country’s cultural heritage.
This is especially true since the Marrakech Treaty, which promotes access to publications for the blind, visually impaired and other people who are unable to print, has entered into force. China upon May 5, 2022related institutions and companies have created an increasingly rich variety of accessible film and television productions to meet the needs of visually impaired people.
Youku launched its first Accessible Screening Festival in 2019. December 2get free and easy access to over 2,000 of the latest TV show episodes and movies.
These accessible movies and TV shows are reaching more visually impaired people in movie theaters, communities, and campuses, as well as being appreciated by an even wider audience through accessible streaming apps. ” said Wu Qian, COO of Youku.
This app has internal adjustments for visually impaired users, and all controls and elements are tailored to meet the user’s needs, making it the most used app by users like Shen. It is one of the “The content has also been specifically transformed to suit our needs,” Shen said.
A review of the official website of the China Federation of Disabled Persons shows that visually impaired users can enjoy all cultural content on the site, from movies and theater productions to audio. Chen YanlinYouku’s program manager.
As the amount of accessible film and television productions increases, so too does the variety of formats and themes.
“I used to ‘watch’ movies, but most of them were old movies I’d seen many times. New film and television productions have given us the opportunity to share and communicate with friends and family, allowing us to participate more deeply in movies. Today’s society,” Dong Yul said. Beijing A woman in her 30s with visual impairment.
Barrier-free screens are an essential element in creating a sense of normalcy in the lives of people living with a disability, and they do… China Debuted 10 years ago.
2005, a small projection room in the center of town. Beijing It serves as a movie screening venue for visually impaired moviegoers and has been for decades. In 2017, the College of Communication China (CUC) has launched a more formal project called Kwangmyeong Cinema (Light Cinema).
“Accessible movies” are different from regular audio clips. Mainly breaks down movie scenes and uses language specific to visually impaired audiences to help them understand the action, visual and emotional elements depicted on screen and help them appreciate the movie. Masu. Converting a film into an “accessible version” requires multiple steps and various forms of collaboration, and Gwangmyeong Cinema is perfecting the process.
“The demand for accessible films by people with disabilities is increasing day by day,” said Fu Haizheng, Manager and Deputy Dean of the Light Cinema Project at the CUC Institute of Accessible Information and Communication.
A group of over 500 people provides audio commentary for a variety of films, including Doraemon, Coco, and the Chinese Red Revolution films 1921 and 1921. wolf warrior 2. Cable operator Gehua will publish instructions online and host movie screenings in movie theaters for its more than 200 million subscribers.
Gwangmyeong Cinema is now based in a modest recording studio within CUC and is the production center for hundreds of film audio descriptions created specifically for theaters around the world. China Something useful for visually impaired people.
This project resulted in nearly 600 accessible films.
“And our next goal is to make audio descriptions for these films available at the same time as the film’s main release, so that people with visual impairments can enter the theater with their family and friends and cry together. “It’s about being able to laugh. The important thing is to ‘participate in society’ by participating freely in social and cultural life,” said Hu.
Challenges remain, not only due to copyright issues, but also due to the long production process and high standard of storytelling, as few production companies actively participate in barrier-free versions.
According to Youku’s Chen, when choosing a movie, you need to consider the richness of movie genres and the viewing preferences of visually impaired people. The descriptive language used has also been carefully chosen.
For example, avoid using words like “colorful” or “very bright.” “Firstly, visually impaired people may not be able to draw pictures in their imagination, and secondly, they may feel uncomfortable,” Chen says.
Film and television productions are the art of telling stories using visual media. Even the same picture can be understood differently by different people. The biggest challenge in the production process is how to use language and scripts to create a relatively complete and aesthetically pleasing mental image for the visually impaired.
Writing scripts takes a lot of effort. You need to be aware of how many seconds it takes to explain something, and you need to make decisions about what is the most important thing to explain. Due to limited time, I cannot explain everything.
“By using visually descriptive language, their psychological vision matches reality and they are never far from actually ‘seeing’ things,” Chen said. Stated. “More importantly, explanation cannot be done coldly. It does not only describe what is shown on the screen, but also conveys the emotions, thoughts and culture that the director really wants to express.”
Source: Global Times