Navori Labs has implemented an integrated digital signage software and AI-based camera analytics solution for Walmart Connect, Walmart de Mexico & CentroAmerica’s omnichannel retail media business. The solution is currently deployed in all 173 Walmart Supercenters in Mexico and 180 of the country’s 200 Sam’s Club stores, with an additional 20 planned.
By integrating Navori Labs QL digital signage and Aquaji analytics solutions, Walmart de Mexico and CentroAmerica will collect customer engagement metrics and provide insights into shopper demographics to DOOH advertising partners who promote brands across in-store digital media networks. It can provide valuable analysis such as statistics. Navori Labs is the only digital signage supplier that also offers an in-house developed marketing analytics solution, ensuring seamless interoperability with QL’s digital signage content management and playback workflows.
Earlier this year, Navori Labs was hired by Walmart de Mexico &ć»Attracted the attention of Centro America. Navori’s Aquaji solution provides shopper demographic and foot traffic data directly within QL’s CMS, as well as proof-of-play data for advertising.
This data is valuable to both Walmart de MĆ©xico y Centroamerica and its advertising partners. Because all stakeholders have access to detailed analytics that help them power their campaign strategies based on real-time store-level customer behavior captured through Aquazi cameras. His single camera is now installed near the entrance of each store and can rotate automatically to anonymously track customers. The camera is equipped with a āTotemā which also includes a large built-in portrait display for presenting digital signage content via QL software.
Walmart Connect plans to add more QL-powered displays and Aquaji cameras in strategic store locations over time, including integration with existing system-on-chip (SoC) displays to display digital signage content.
āTotem is equipped with an audience measurement camera, which provides valuable data to help advertisers better understand their customersā spending habits in order to provide segmented strategies based on their campaign objectives. It helps us understand,ā said Jonathan Fasano, head of product at Walmart. Connects Mexico and Centroamerica.
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In addition to adding screens and cameras, plans include deploying additional QL features such as ad campaign modules, advanced content scheduling, and context-aware automation of content playout. The latter two capabilities allow network operators to automate all content management based on business rules, reducing the need for manual, routine content management tasks.
Meanwhile, integrated solutions help DOOH advertisers monetize their campaigns by choosing the days and times of the week when their target audience is most known to be in-store. This is one of the outstanding advantages Navori Labs CEO Jerome Moeri had in mind when bringing his Aquaji to market.
āAs the first company to bring an integrated digital signage and analytics solution to market, we are now seeing the benefits of this technology in action for Walmart de Mexico and Centroamerica and other Navoli customers. “We’re seeing it firsthand,” Moeri said. āInstead of piecing together disparate vendor software solutions with inconsistent success, the native interoperability of QL and Aquaji enables customers in the retail market and other vertical markets to deliver immediate results and more We provide ready-to-use solutions to help you do smarter business, make better decisions and improve your customer experience. We look forward to expanding to collect even broader data for stores and advertisers.ā