Best Buy is exploring new ways to compete for consumers’ pocket money this holiday season, hosting its first livestreamed shopping event on online commerce platform TalkShopLive on Wednesday.
Live video events broadcast from the same Bloomington location as Litchfield Retail’s “Virtual Store” on Wednesday, Nov. 8 and Nov. 15 at 7 p.m. will feature Best Buy’s virtual sales experts for discussions and demonstrations. to hold. Find holiday gift options from the store’s newest categories, including beauty and health, e-transportation, outdoor living, and more.
Shoppers can ask questions through the chat feature and make purchases during the broadcast. Best Buy also offers special promotions and prizes. To participate in the event, shoppers can visit Best Buy’s channel on TalkShopLive.
“We know more shoppers are using live online shopping experiences, allowing customers to shop when and where they want,” said Jenny Weber, Best Buy’s chief marketing officer. We’re always looking for new ways to offer more options,” said Jenny Weber, Best Buy’s chief marketing officer. statement. “Our customers really want to stand out this holiday, and this is one fun way to discover new technology, get expert advice, and help them find the perfect gift. .”
In September, Best Buy debuted a new type of digital flash sale called “Best Buy Drops.” Best Buy has also extended the hours customers can connect with “virtual store” experts through video, audio and chat on his BestBuy.com.
Best Buy and other big retailers are making more money this holiday season as consumers deal with other big expenses like restarting student loan repayments, rising grocery costs, and rising housing and gas prices. is facing shoppers who will be tougher on how to use it.
Online home shopping network TalkShopLive features a wide range of channels and programming from popular influencers and celebrities like Jada Pinkett Smith and Reba McEntire, as well as retailers and brands like Target and Walmart.
Live commerce is popular in China and is growing in the US and Europe, but it still has a long way to go before it becomes mainstream. The most popular live commerce category in the U.S. is clothing, according to a July report from consulting firm McKinsey & Co., with the majority of frequent shoppers who buy items during digital livestreams saying they’re looking for entertainment or a better price. He says he is looking to this format as a way to find out. & company.
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