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Influencers turned reality TV stars Charli D’Amelio and Dixie D’Amelio are under fire for “cosplaying” as minimum wage workers at Walmart.
The sisters donned the uniforms of cashiers at a giant supermarket for a comedic TikTok video promoting a new popcorn brand.
In the clip, the pair can be seen smiling and laughing as they pretend to jingle Be Happy Snacks popcorn bags at the register.
However, this joke did not sit well with many fans.
“I wish I had enough money to cosplay as a retail worker. Being working class is fun,” one TikTok user commented on a recent clip.
Another wrote: “I ended up in this situation after working 12 hour shifts 4 days a week just to barely make ends meet.”
Meanwhile, a third person agreed: “This feels like a mockery of working class jobs, but that’s okay,” while another said “Why do rich people always try so hard to gain sympathy? I guess I will?” he quipped.
“Let’s take this as a positive. She’s trying to connect with her audience or experience different aspects of life,” one fan defended Charlie, 19, and Dixie, 22. I wrote to try.
Another source added, “This could be seen as an attempt to connect with her audience.”
A possible reason behind their latest stunt is that Be Happy Snacks, which they launched with their parents Mark D’Amelio and Heidi D’Amelio, will be sold exclusively at Walmart.
The brand name was inspired by Dixie’s 2020 song “Be Happy,” she told People last week.
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“This is something very personal to me, and obviously during quarantine it became a little meme, like, ‘Be happy.’ Sometimes you don’t want to be happy,” she explained.
“It’s so great that it’s still part of what we do and part of our family. Plus, it looks really cool on your bag.”
She also spoke to the magazine about a recent misunderstanding that led fans to believe that her sister Charlie was pregnant with boyfriend Landon Barker’s child.
“[Charli] “I did an interview the other day and a number of people emailed me asking how your baby was doing,” Dixie began.
She noted that the interviewer asked the couple about their new “baby,” referring to the puppy they recently adopted.
“It was in front of a live audience,” exclaimed the “Dancing with the Stars” alum.
“Then I got to see everyone’s faces and thought, ‘Oh my god.’
Charlie has been dating Travis Barker’s son for over a year, and Dixie is rumored to be dating hockey player Trevor Zegras.
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