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Diving overview:
- Amazon last week Test the Ask a Friend feature within the app To allow shoppers to request, view, and manage their friends’ feedback about productsThis was revealed in a post on the company’s website.
- Amazon said data showed customers use the “Share” button in the Amazon Shopping app billions of times to share products through messaging services, social media apps and email.
- According to the post, early testing by the company showed that customers were particularly interested in feedback on apparel, shoes, electronics, furniture, and more.
Dive Insight:
Amazon wants to make it even easier to share products with friends and family through its Ask a Friend tool.
The e-commerce giant is rolling out new features to select customers in the United States, Australia, Belgium, Canada, France, Germany, India, Italy, Japan, Mexico, the Netherlands, Poland, Spain, Saudi Arabia, Singapore, Sweden and Turkey. It is being tested, according to the post, in the United Arab Emirates and the United Kingdom.
To use this feature, users can send the product to anyone using the “Share” button. Toggling the “Ask friends for votes” button to the on position allows users to share items and select recipients through their preferred messaging app.
Your friends will receive a message directing them to the Ask a Friend link, where they can access the app to view product details, respond with emojis, and add comments.
All comments are retained and visible within the app when you reply to a message.
Amazon We recently held a Prime Big Deal Days sale, The company promoted this as its largest October holiday sale event.
This comes as Amazon faces multiple court challenges from the Federal Trade Commission. including complaints Alleges the retailer engaged in anti-competitive conduct, and another E-commerce giant claims to have tricked customers into signing up or renewing Prime memberships.