Image credits: crater
Dating app users often sit down with friends and swipe through their matches to get feedback, or hand over their phone and have their friends swipe for them. Now, that real-life experience is becoming part of Tinder’s offering, with the company today introducing a new feature called Tinder Matchmaker that allows users to invite friends (including non-Tinder users) to match potential You can now view and suggest matching matches.
The idea, the company says, is to allow Tinder users to see who their friends and even family think would be a good fit for them, and was inspired by Tinder user data. About. According to a survey commissioned by the company, more than 75% of singles said they discuss their dating life with friends multiple times a month.
But the “matchmaker” doesn’t have the same control over the experience of actually swiping left or right on individual profiles as they would if you handed them your phone. Instead, just like in real life, it’s up to the Tinder users themselves to ultimately decide whether they want to match with someone or send a “like.” Additionally, the friend who joins your match doesn’t need his Tinder profile to do so. This means you can ask friends who are married or have partners to join you in the experience without getting into trouble.
To use this feature, Tinder users can start a session directly from their profile card or app settings. This will give you a unique link that you can share with up to 15 friends within 24 hours. Friends following the link can log in to Tinder or continue as a guest (after completing the age verification prompt and agreeing to the terms) to start the session. You can then recommend the profile to her Tinder user in question, and the user can review it after the session ends.
“For years, singles have been asking their friends to help them find their next match on Tinder, and now Tinder Matchmaker makes it that much easier,” said Tinder’s Chief Marketing Officer. Melissa Hobley said in a statement regarding the launch. “Tinder Matchmaker brings a circle of trust to your dating journey and helps you see possibilities you may have overlooked from the perspective of those closest to you,” she added.
The company also partnered with “Players” singer Koi Lelei to promote the new feature. In her new video, she will soon be showing off how the “friend test” feature will work.
The introduction of this new feature comes as some younger users, especially Gen Z, are fed up with swipe-based dating apps, including Tinder, and the company is looking to maximize revenue with more exclusive price points such as $499. It was done when A monthly Tinder Select subscription for elite daters. Match Group, Tinder’s parent company, announced that the number of paid users across its portfolio fell 5% to 15.6 million in the most recent quarter. Additionally, according to a Pew Research survey, dating apps as a whole are not gaining traction in the United States, with three in 10 American adults reporting that they have used a dating app in their lifetime. , its share has remained unchanged since 2019.
Instead, many Gen Z users are turning to friend-finding apps and traditional social media like Instagram to form romantic connections. Meanwhile, startups like Candid, Ditto, IRLY, and Snack are leveraging Gen Z’s comfort with platforms like TikTok to make dating apps a more dynamic and authentic experience by watering down their videos. I’m trying. Another cohort uses AI for dating and dating practices, for example Teaser AI (now rebranded to Mila) and Blush.
Tinder Matchmaker launches today in the United States, Australia, Brazil, Canada, France, Germany, India, Indonesia, Japan, Mexico, South Korea, Spain, Thailand, United Kingdom, and Vietnam, and is rolling out to Tinder users around the world. The company says this is expected in the next few months.