Advertisers can now qualify for retail media expertise following a market-first test by GroupM.
Walmart Connect is not the same business it was three years ago. We quickly moved to an omnichannel offering and quickly expanded our self-service solution to serve brands of all sizes. Our Sponsored Search His solution has also changed dramatically over the past year.
That’s why the Walmart Connect Academy Advertising Certification Program makes it easier for advertisers to understand and adopt our rapidly evolving solutions. Through certification, advertisers at all levels can not only optimize best practices to achieve further growth with their Walmart Connect, but also promote their retail media proficiency with a post-certification badge.
This in-depth and comprehensive training and education democratizes access to Walmart Connect best practices for any service type. The program is designed for hands-on key users, media planners, and data analysts alike (such as agency partners and self-service advertisers), so to understand the value of specific scope certifications, GroupM and We’ve partnered with you to run an exclusive beta test. of user type. Over 500 of her GroupM commerce employees were able to quickly earn certifications.
“Walmart Connect continues to introduce new omnichannel advertising capabilities to engage customers across GroupM, making continued education essential,” said GroupM Nexus North America Commerce. said Lauren Lavin, Executive Director. “First-to-market access to Walmart Connect’s certification program enables our commerce professionals to better recommend, troubleshoot, enable, and optimize our clients’ campaign investments to achieve their business goals. Become.”
Who can obtain certification?
Anyone can earn the certification, from current advertisers and partners to future advertisers and even students.
- self-service advertiser: Get detailed insights into Walmart Connect’s advertising solutions to maximize your advertising performance, including increased visibility, engagement, conversions, and ROI.
- Advertisers managed: Increase your familiarity with our solutions.
- Improve purchasing decisions, build more effective partnerships with the Walmart Connect team, and enhance reporting capabilities. And ultimately, it helps Walmart grow the brand.
- partners and distributors: Drive your team’s understanding and adoption of Walmart Connect solutions and provide them with a source of skill development. Use this certification to showcase your expertise in pitches and existing clients, and increase trust and confidence in your team’s ability to help improve performance.
Current course
Connect Ad Certification will be launched in stages. Firstly, the course includes:
- Walmart Connect Retail Media (2 courses): Basic understanding of retail media and Walmart Connect’s unique services.
- Sponsored products (11 courses): Campaign goals, ad placement, setting bids and budgets, reporting, and how to optimize campaign performance.
- sponsor brand (3-4 courses): Product qualification, effective targeting techniques, setting competitive bids and budgets, adding images, creating ad groups and reporting.
- sponsored video (2-3 courses): Qualify products, create and upload video assets, create campaigns, optimize performance, and leverage all available reporting options.
Display self-service courses will be introduced in 2024, and the range of courses will continue to expand.
how to access
General access begins Monday, October 16th. Please see here for the detail.
How to earn badges
Participants complete coursework and knowledge checks or proceed directly to a time-limited final assessment. Upon receiving a passing score of 80% and completing the Feedback Survey, participants will receive a LinkedIn-enabled digital credential valid for one year.
Certification is one of many services we’ve introduced to help businesses of all sizes grow with Walmart. Please contact us for more information about the services we offer.