Affle (India), a global technology company with a proprietary consumer intelligence platform, launches new product to power multilingual keyword recommendations on Newton, the performance-driven Apple Search Ads (ASA) management platform announced the release of the tool.
The new GenAI tool allows advertisers to reach and engage native language users who are searching for apps in their native language on the iOS App Store. Advertisers working with Newton to expand their iOS user acquisition can access keywords that are relevant to their apps in a specific country or language of choice to help local users who don’t always search in English. You will be able to acquire users.
By incorporating an AI-driven multilingual keyword strategy, advertisers can expand their iOS apps’ new user base and maximize voice share among target audiences, especially those in diverse speaking regions such as APAC and EMEA. Gain a competitive edge by becoming more competitive. ,latin america.
According to the company, Newton’s multilingual keyword recommendations currently support 20 languages ​​including Hindi, Arabic, Turkish, Bahasa, Japanese, and Spanish from 61 countries including Saudi Arabia, UAE, Canada, and Mexico. Masu.
“Newton helped us reach high-quality users by optimizing our Apple Search Ads campaigns and driving lead growth after app download. Keyword recommendation tools and core keyword smarts helped us reach high-quality users. Our optimization rules have helped us grow our customer base, maintain our overall CPA, and increase efficiency.” Urmesh Chandra, Head of Digital Marketing, PolicyBazaar.com.
Newton allows iOS app advertisers to run and optimize Apple Search Ads campaigns to improve bottom-of-the-funnel campaign objectives, such as app installs, user activations, and product purchases. The multilingual keyword recommendation tool is in line with his vision for Affle, which strives to bring great value to customers in the iOS ecosystem.
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