Pixalate's data science team analyzed over 26.8 billion global open programmatic ad impressions across 12.1 million mobile apps in the Google Play Store and Apple App Store (including apps deemed delisted by Pixalate) to compile the Global Mobile Publisher Trust Index (PTI) for July 2024. The index evaluates the quality of open programmatic app ad inventory across mobile platforms by app category, country, and region, including North America, Latin America (LATAM), Europe, Middle East, and Africa (EMEA), and Asia Pacific (APAC).
LONDON, Aug. 29, 2024 (GLOBE NEWSWIRE) — Pixalate, the market-leading fraud prevention, privacy and compliance analytics platform for connected TV (CTV) and mobile advertising, today announced its July 2024 Global Mobile Publisher Trust Index (PTI) for apps worldwide. Apple App Store and Google Play Store.
Pixalate's Publisher Trust Index (PTI) report is a comprehensive assessment of the quality of mobile apps that support programmatic advertising across popular mobile platforms. The report includes rankings by region (North America, EMEA, APAC, LATAM), country, app category, and app store. These rankings are based on multiple factors evaluated by Pixalate, including invalid traffic (IVT), popularity, ad density, and engagement score. You can learn more about Pixalate's methodology here. Publisher Trust Index: Methodology.
In July 2024, Pixalate’s data science team analyzed over 26.8 billion global open programmatic ad impressions across 12.1 million mobile apps in the Apple App Store and Google Play Store to compile the study.
Check out the full report to see the top apps in each region across popular mobile platforms.
Top Ranked Apple App Store Mobile App for Open Programmatic Advertising
Download the full Global Mobile Publisher Trust Index – Apple App Store July 2024 report here.
Top Ranked Google Play Store Mobile App for Open Programmatic Advertising
Download the full Global Mobile Publisher Trust Index – Google Play Store July 2024 report here.
Download the report
Browse Pixalate's Top 100 Apps for each platform on the Media Ratings Terminal.
About Pixalate
Pixalate is a global platform specializing in privacy compliance, ad fraud prevention, and digital advertising supply chain data intelligence. Founded in 2012, Pixalate is trusted by regulators, data researchers, advertisers, publishers, ad tech platforms, and financial analysts across the connected TV (CTV), mobile app, and website ecosystem. Pixalate is MRC accredited for Advanced Invalid Traffic (SIVT) detection and filtering. Pixalate
Disclaimer
The Publisher Trust Index (PTI) reflects Pixalate's opinion of what it believes is useful for the digital media industry. Our reports and indexes examine programmatic advertising activity in mobile and connected TV (CTV) apps. All insights shared are based on Pixalate's proprietary technology and analysis, which Pixalate continually evaluates and updates. References to external sources in the index and herein should not be construed as recommendations. Pixalate's opinions are merely opinions and are not facts or guarantees. This report is not intended to disparage the position or reputation of any individual, entity, or app. According to About MRCC“'Fraud' does not refer to fraud as defined by various statutes, statutes, ordinances or as customarily used in U.S. courts or other legal proceedings, but is a custom definition strictly for advertising measurement purposes. About MRCC“'Invalid traffic' is generally defined as traffic that does not meet certain ad delivery quality or integrity standards, or that is not legitimate ad traffic to be included in measurement counts. One reason ad traffic may be considered invalid is that it is the result of non-human traffic (spiders, bots, etc.) or activity designed to generate fraudulent traffic.”.
CONTACT: Nina Talcott ntalcott@pixalate.com